Unique Selling Point

A common trend in all of our planning so far is the point we make of; if you wear our perfume you create a certain image for yourself, therefore I think we should use this as our unique selling point. To express this through our product i think that we should explain it in our slogan or our name. For example a slogan that does this is the one for Loral hair dye because it is 'live colour XXL' which is creating a metaphor saying that this hair dye brings your hair to life. This has also given me inspiration for our script for the radio advertisment. I think it should be told like a story of how the guy wins the girl.