Woo Coursework Deadline Today!

We have finally completed all our practical & evaluation :) both can be seen on our individual blogs :) we handed the female, male and sponsorship adverts on one disk and the radio one another. These are the covers we used for the case:

Finalising Coursework

After all the feedback (negative and positive) we were given we have now finally completed our coursework! :) changes we made are in previous blog :) once again ignore the strange writing across the advert :)

Male Advert:



Female Advert:



Tv Sponsorship:



Radio Advertisment:

Finalising Coursework

This was the bottle and background were orignally used:



but after feedback from peers decided the bottle didnt look that great and to have the background as money not cards would symbolise wealth to the audience.

This is the new clip of the bottle in the advert:

Finalising Coursework

Deadline is on friday, we have pretty much planned all the evalution and just need to get to work on writing it up. We made changes to the following:

Female Advert: Added "Amo Tu Vida" voice over, tried to change the text at the end but the mac wouldnt let us do it without deleting the whole shot :(

Male Advert: Changed the shots of the perfume ( different bottle ) and Added "Amo Tu Vida" voice over.

Radio: No changes made as on different mac to the rest of our coursework and didnt manage to get feedback on it :(

Tv Sponsorship: We added some shots of the character spraying the perfume to make it obvious that was the product but when we went to upload footage the tape had lines all over the shots and were unable to use it :( if we manage to get enough time we will try to film again

We will upload videos of our new media products asap :)

Back On Track

I have fell a bit behind with media as i had quite a few retake exams but have got my skates on and have now planned out my evaluation, re filmed and edited and updated my personal blog :)

Editing The Radio Advertisment

Completed in one day...

After recording this we went on edited it, luckily the recording we made did not involve any editing. The only thing that was left to do was to import the music, we did this by putting the music from the computer on to a memory stick and up loading it to the apple mac. We then cropped the music to the length of the radio.

We listened to it back and we were really please with it conformed to our brief perfectly and also reflected our initial idea of creating a cheesy typical radio advert :).

Editing The Female Advert

For the female advert we used similiar shots to the male advert, these including , close up, mid shot, extreme close up and low angle shot. We used these because like when researching for the male perfume adverts we found the same conventional shots are used for female products. They are used frequently throughout the advert because it makes the audience focus on the product and the character.

We had slow music to this advert and editing our shots so they were slowly paced with the music. The advert is based on waking up in the morning and making youself look glamourous and adding the final touch at the end the perfume. Targeted at females we felt it was right to edit it to a slow pace and the women could take it what is happening in the advert and have to watch it all to understand what is being advertised, as th emise en scene contains many female products such as shoes and make up etc. As we edited it to a slow pace, the continutity of the advert had toflows perfectly so this took us a while to cut each shot so that it linked to the next with out it jumping. We also had to change the pace of some of the shots by useing the the speed tool to make some shots as fast as the next so that each shots leads onto the next. This creates the impresion out advert is telling a story making it differs from our male advert which is fast pace editing and random shots of only about 2 seconds throught the advert :)

Editing The Male Advert

We used many shots when filming the male advert, these including high angle shot, close up, mid shot, low angle shot. We used these because when researching perfume adverts these were used so we stuck to conventions. They are used frequently throughout the advert because it makes the audience focus on the product and the character.

When it came to editing this piece it was a long process as on our story we had alot of short snapy clips, but in some ways it was easier than the female advert because there was not as much continuity involved...

We began by refering to our story bord and dragging each clip into order acording to that so that every would be easy to put together once we had cropped all of the clips. We also added text to break the clips up a bit such as " DARE TO PLAY"

Working things out...
Reverse Shots:
When we had the idea of reversing the shots we realised that this was somthing we had not done before so we had to experiment. We worked out that to reverse shot we had to copy the shot we wanted to reverse, then right click and selcet reverse shot, simple :) we used this twice on our advert; firstly on the low angle shot of the cards being thrown towards the camera, then again on the shot where the poker chips are dropped into the frame.

We wanted to create the fast paced edit effect like on the paco rabanne advert and to achieve this we had really upbeat music which we then fitted our shots into. The shots are literally a two seconds each and the varied shots and angles on the camera we used made our advert look effective and ended up just how we planned :)

Filming

After getting our grades on the female advert we realised we did not have a lot of improvements to make which we were quite please with.

One of the things we had to do was to add a voice over of the words 'Amo tu vida' on the last frame of the advert. We again used the same voice that we used for the radio advert so that it all links together and we will upload this also tomorrow to see how it works and report back :)

Filming

After we got our grades back we realised we needed to make a few improvemetns so i started ont his today :)

One of our improvements was to put a voice over of the word 'Amo tu vida', i recorded this today using the same voice we had for the radio advert and i will be uploading it to our advert tomorrow and see how it sounds.

The second improve that was not mentioned in feed back was the shot of the perfume bottle over the top of the cards. We wanted to change this to a shot of the perfume on a pile a money. We feel this would display the image of a wealthy man and would have more of meaning as the cards did not represent anything.

To begin the filming we got a male perfume bottle with out the logo on it and placed on top of layerd notes which we on a black ground so that the gold perfume bottle stood out. We also added some extra lighting above the shot because the rest of the advert is in black and white so we wanted to make the perfume the brightest shots of the filming making it stand out.

We will edit this as soon as we get in the mac room a report back :)

Improvements To Make & Finally Videos Of Our Practical!

After the feedback we received from our peers and teachers we have listed the changes we are going to make to our tasks to improve them and hopefully come out with the best grade possible:

Male Advert: Add voiceover "Amo Tu Vida" at the end ( we did want to do this but didn't have enough time)

Female Advert: "Amo Tu Vida" at the end ( we did want to do this but didn't have enough time) try and change the font at the end to something more classy, but this proved difficult to do when I tried to on my practical last year!

Sponsorship: Add shots of Minty spraying the perfume on her, and edit the images that contain the lipstick as it could be perceived as advertising make up.

Radio: We didnt have any feedback on this, but we are pretty pleased with how it sounds so won't be making any changes, if we do make any we will blog what we have changed and why :)

I have finally managaged to add videos of our media to youtube although because it wouldnt regonise the file i had to chnage it on a strange website which is why there is writing across the video this isnt normally here! It did take me hourssss and hours to work out how to do this btw!

Comments much appreciated :)

Male:



Female:



Tv Sponsorship:



Radio Advertisment:



We will make the improvements listed as above and then upload our final piece :)

Feedback On Our Practical From Teachers

(Level 4 being the best, 1 being the worst)

Sponsorship Advert
High Level 2 - very effective use of music, fast pace and editing. There is too much focus on the Mac lipstick and pink lipstick - this would be a better advert for Mac makeup! You should see the product in action through the girl at least spraying the perfume.

Girl Advert
Low Level 3- Great use of lighting and well filmed and edited. Consider a voice over at the end and try to change the titles to something more elegant/sophisticated.

Boy Advert
Level 3 - very good - snappy editing, appropriate music and again, well filmed. Add a male voice over and title at the end.

Radio
Unfortuntly our radio advertisment was on a different mac to the rest of our practical and we forgot to mention this so we have no feedback on this.

Feedback On Our Practical

Female Advert:
:) Clear shots, good colour scheme, mise en scene is good and suits audience, sterotype of girl in advert is good, music is well suited to the advert.

:( One shot isn't cut right, doesn't flow with continuity, font at end "Amo Tu Vida" could be more feminine, have voice over at end sayin Amo Tu Vida.

Male Advert:
:) Music fits well, shots are really good and link together, editing is really effective.

:( perfume bottle isn't great, writing could be more original and a bit slower, make perfume shots brighter - they look too dull.

Sponsorship:
:) good music, female suits the product well

:( could have image of programme sponsoring

Unfortuntly our radio advertisment was on a different mac to the rest of our practical and we forgot to mention this so we have no feedback on this, however we know it is 100% full marks ;)

Final Deadline, Complete Lie!

After stressing like crazy this week to complete all our practical tasks we were told today that the final deadline was only for our first draft and completed coursework isnt in until the end of jan 2010! So we got feedback from the rest of our class about our practical tasks and will blog later to show their postive and negative responses :)

Coursework Completed!

On friday we finally completed our practical :)

Female Advert: We used Eve Chesterton, in the setting of a bedroom, Mise en scene included make up, clothes and feminine objects. Music was uploaded onto the film.

Male Advert: We used Jamie Hives & Liam Richards in a coverted garage, mise en scene consisted of poker chips, playing cards, velvet chairs and objects associated with wealth and class. Music was uploaded onto the film.

Sponsorship: We used Araminta Maloy on a white background and had fast paced shots up close ups of her face and then back to a shot of the fragrance and pearls - an object we wanted to be assocaited with our product. Music was uploaded onto the film.

Radioship advert: We used the voice over of Heather Jordan and Connor Stanhope, with quiet music played throughout. The script can be seen in a previous blog.

Things That Didnt Go To Plan...

Our practical is now looking pretty good :) however some changes have been made from our storyboard...

1. We couldn't use Araminta as she was always unavailable when we needed to film, so we used Eve Chesterton which we were really grateful for as we know she had a lot of pressure to complete her media for the deadline to!

2. We also didn't use the male we intended to use, Kyle is Mintys boyfriend but when we needed to film they were having a bad patch so we decided to use Jamie Hives or Liam Richards, we took them both filming to see who would fit best into the genre of the advert and decided to use them both instead, we have made a storyboard of this which we have uploaded to the updated storyboard post!

3. It isn't shown on the updated storyboard but we added text clips in between clips. They said Dare To Play. We added them in to break up the quick shots.

4. Knowing how hard it was to get the characters when we needed them, to get 2 characters at the same time would of have been literally impossible and therefore we completely changed our storyboard for the sponsorship so it meant that we didn't have to rely on other people. So to make up for this we paid close attention to detail within the mise en sccene.

Tv Sponsorship Filming

Knowing how hard it was to get the characters when we needed them, to get 2 characters at the same time would of have been literally impossible and therefore we completely changed our storyboard for the sponsorship so it meant that we didn't have to rely on other people. So to make up for this we paid close attention to detail within the mise en sccene.

We laid out an image that included all the things we have previously mentioned such as pearls, hearts, sequins, and make up. This follows the idea we previously had of associating a certain object, such a perls, with the fragrance. This is shown on a blog we added in which you can see the Toyota car covered in tennis balls consequently linking these to the product.

We began by creating the image by laying out the perls in various patterns including hearts and swiled shapes reflecting the gentle feminine image we wanted to portray. We then went on to go into more detail picking out the smaller images we did this by using small silver hearts surounding the biger hearts. Other things we added to image were make up items, we used the colour pink as our back groud so we followed this theme by putting in pink blushers and lip gloss's again relefing the girly image.

Finally the main focus of the iamges was the perfume that was surounded by all of the smaller details. We then went on to take the shots. These were still images so we took advantage of the detail by take lots of close ups from differnt angles that including the perfume. We tried to do these as low angle shots to create the idea of the perfum bottle being really big, but this didnt look very effective and it made it look to unrealstic and we wanted to give this advert a natural look.

We then went on to take the shots of female actress these were also almost still shots that included closes ups of her eyes opening and closing, her smile and other feature such as her hair.

Male Advert Filming

We began by clearing the area. Once had moved everything to get a clear back ground, white doors, we began to create the mise en scene. As you can see from our story boards we didnt want to make it too complicated there for the shots just contained to chairs back to back. The chairs being red and gold creating the image of power which was also somthing we wanted to achive.

Filming...

We took our story board with us and filmed shot by shot as we originally planned. We had a few difficulties try to film poker chips we wanted poker chips in staks to look like the got high and lower with out some one touching them. Firstly we tried to this by leaving the camera running and film for 30 seconds then swap the height of the stacks then do it again. Incase this doesnt work we did it again turning the camera of each time, this appeared to run more smoothly but we will see how easy it edit later on in the week. Another problem we had was the lighting. When we made our first story bord we wanted to use dimmed lighting whit the use of strobe lights. We attempted to do this but the school camera did not allow this as the it appeared to dark, so when we up loaded them onto the makes the fotage would be clear enough to use.

Shots we thought worked well...

We really liked snooker ball shots of the balls breaking and scatering across the table so we took advanteg of this a toook it from different angles so we could repate the shots when it came to editing. Becuase these shots worked so well we filmed the poker chips agian droping them into the shot, because whiel we here we had the idea that we could reverse this when editing.

Finally Finished!

We have now completed our 2 main adverts and radio advertisment :D all including music :) we now just have to HAVE to film our sponsorship in our frees and media lesson 2mo and then edit after school and we will be finished :D

Uploading Videos?

Also if anyone knows how to upload our filming from the mac onto youtube so we can show the progress we made of our practical on our blogs please let us know :D