Everything So Far..

Our planning and research for our media is now pretty much complete and we are now ready to start filming. This blog just clarifies our final ideas.

Product: Fragrance. Amo Tu Vida.

> Male Advert:

Audience: We are aiming our product towards young adult men aged, 18-25. The advert has to give a freash edgy look, so they are intrigued by the advert and want to buy the product.

Character: Kyle Gibson. We want him to give the image of class, and we have a few shots of him topless which will inspire the audience to want to be like him. We want the audience to want to have his whole image and know they will only achieve this if they wear our product. The girl will also appear in 2 quick shots, so they can associate both adverts together.

Costumes: We will have him in quite extreme costumes, such as black and white suit, topless shots and wild hair. This contrasts the basic white background he will be shot against.

Location: We are using a converted garage, which will be on a white background. Our mise en scene will include pool table, dice and money.

Music: We are using the track from freeplaymusic.com. Candyflip

Lighting: Dimmed and stobe lights to create a sexy atmosphere. The advert will have the black and white effect throughout.


> Female Advert:

Audience: Similar to our male advert the audience will be ages 18-25 but female.

Character: Arraminta Maloy. Her beauty and elegance will be used to portray this image of our fragrance. We want her personality to connect with the audience so they have a feeling of warmth towards her and inspire to look and be like her. Only being ablt to do this by wearing the perfume. Like the male advert, with an appearence of the other character, Kyle will also be shot in this advert.

Costumes: Minty will be dressed in glamourous outfits, such as prom dresses, sequin shorts and high heels, to really make and impact on the audience watching.

Location: This will be filmed in a luxurious bedroom, Mise en scene containg make up, straighteners, a car and feminine objects sich as flowers and rose petals.

Music: We are using the track from freeplaymusic.com. For Real Life

Lighting: Set in a bedroom, we are hoping to beable to achieve a warm orange glow from the wallpaper and furniture.

> Tv Sponsership Advert:

We will be sponsoring Americas next top model because the programme reflects what our product is, beauty, glamour and wealth.

Audience: People who watch Americas next top model, such as young female adults.

Character: Both Minty and Kyle will be shot together in this advert, a intimate atmosphere will be created.

Costumes: We have chosen to keep their costumes the same as what they wear in their main advert, so the audience can easily associate who they are.

Location: This will be set in modern, neautral decorated room.

Music: We will be using music we have made on garage band.

Lighting: Like the male advert lights will be dimmed to portray a passionate image.

> Radio Advertisment:

We have now uploaded our script ideas for this.
The music we are using the track from freeplaymusic.com. Black & White

Finalising Music Ideas

We have now decided on the music we will be using for our 2 mains adverts and 2 ancillary advertisments. Unfortuntly we cant upload the music onto our blog so have wrote the links. To play the music, just click preview :)

> Male Advert: http://freeplaymusic.com/search/category_search.php?t=v&i=1044 (track 1)




> Female Advert: http://freeplaymusic.com/search/category_search.php?t=v&i=952 (track 1)





> Radio: http://freeplaymusic.com/search/category_search.php?t=v&i=948 (track 3)



> Tv Sponsorship: We have made this on garage band.

Music

Today i went onto Mrs Hammonds blog and found lots of uncopyrighted music sites so went onto a few and found some sounds that would fit into well of our male advertisment criteria:

This first track is quite upbeat and club music although i dont think it will fit into our male advert. We want really fast upbeat music to fit into the shots and fast pace, which will keep the audience watching, but this track seems to "party like". I dont know if we could download it and then upload it onto garage band and change the rhythm of it. I will look into this and update it.

I came across these 3 albums which have a sexual feel to them, some of them wouldnt work at all with our advertisments although i have picked out a few of the tracks that could perhaps work:

Track 3 Track 5 track 7 track 11

track 1

Female Music

we looked at clasical music but we found that they were all to slow and almost sounded depressed, although we did like the first sone on this album because it sounds soft and elegant which portrays feminism, which works well for a female advert obviously but becuase it is quite slow and many the tones or hollow and low the could make advert boring and seem as though it drags on therefore we will have to look for different websites to try and find different websites and a different style of music.

Male Music

Here is an album that we found on the website we have previously mentioned called 'jamendo'. The particular song we thought could be effective to use for our male advert is the song called 'The beach', we feel the up beat pace and the different layered sounds create morden and contempry music follwing our original ideas t5o create a moderen image with our advert. Throughout the song there is repatition of the same beat wich we feel will work well with the speed of the strobe light that we wanted to use in some of our shots.

Another song we would thoguht that would work well for the make advert is a song called 'sex style' this would be really good for our male advert aswell because the music kicks in with a really strong beat as soon as the song starts, this means it will grab the audiances attention as soon as the adverts begins making them imediatly making the interested in our advert and making the watch what the adverting is presenting. We also liked this song becuase the tempo is not too fast but still has a catchy pace therefore we will be able to edit our shots to mirror this again creating a more interesting advert to watch.

next we are going look for Female songs and report back :)

Music

www.jamendo.com this is a free uncopyrighted music website. We found it quite hard to find the type of upbeat rhythm we wanted on garage band. This website had loads of albums of peoples music, we wanted to put some examples of what we found and would consider using in our advertisments onto our blog, but didnt know how to do this without downloading the whole album, therefore in our next pratical lesson we will ask our peers and then hopefully upload some inspiring songs on here :)

Music

We have been on garage band and have found some quite good upbeat tempos (for male advert), but found it hard to find what we wanted for the female advert, so we tried some uncopyrighted music sites but found you had to pay for the songs. We then went onto youtube as a student at our school sings and plays the guitar, and thought we could perhaps use her.



However, the song is still copyrighted so even if she didnt sing, just played the guitar she would have to make a song. This could be quite complicated telling her exactly what we want and her trying to do it. We then thought about looking on peoples myspace music and asking them if we could use their songs. If not we will have to create something on garage band.

Location, Location, Location

Sarah, I think the converted garage idea for the male advert is really good and would work well with our product. We need to decide on a location for the female advert, maybe a really sophisticated bedroom or City like birmingham (if you have seen the next advert I posted a few days ago) Its a good idea to take photos of the location and maybe the characters and costumes we want them to wear?

Also we should start thinking about going onto garage band to start to create music for our main adverts, we want the shots to be fast paced and the music needs to fit into this. Does anyone know of any uncopyrighted music websites? Thanks :)

Lighting and Music

After finding inspiration in the more contemporary adverts such as 'Pacco roban 1 million' and 'Pacco Roban black XS', we decided to continue with this modern edgy look through the lighting and sound.

These adverts are presented with dimmed lighting and very shadowed, we have decided to do the opposite of this as we feel it would be effective to have bright white lighting with the actors in black or grey continuing the contemporary 'sexy' image, this will also make the actors stand out against the back ground.

Another idea we thought could be effective would be to use slow strobe lighting, by using this in various parts of the filming it adds a sense of mystery to the actor as you will only see him in short spurts or just certain parts of him and the perfume at a time. As well as creating and edgy look with this style of lighting it also shows the actor in a secretive light as though there is something myterious and special about him which is something we are trying give our audiance with our perfume...

Here are some shots from the adverts i looked at

MUSIC

After doing research on the style of music used in adverts currently on the TV, we have seen many different styles being used; such as some of the latest music in the charts that have lyrics and are sang by people who link to the product being promoted or a made up sound track the most commonly reflects the editing weather it be fast pace or slow.

As we don’t have the option of using copy write music we are going to be using garage band to create our own sound track.

For the male advert we have decided to create a sound that is upbeat and fast pace becuase after doing research we have found that the male gender is more likely to be drawn to a louder adverted with more momentum to it as it helps to keep there attention to the advert
For the female advert we have decided to contrast with this, we are still keeping a fast pace sound but with the use of smoother beats a lighter sound, as this will make it more ‘Girly’, this reflects who are target audience is therefore we are more likely to draw these kind of people to watch our advert.

Below are two links of the style of music we will be using in our adverts

Girls:

Boys: