Female Advert

I saw this advert last night on Tv and although it is advertising "Next" a clothing shop, i really like some aspects of the editing which have given me some inspirational ideas for our main female advert. I am still unsure if we are going to carry the same sexy upbeat theme from the male advert we are producing (such as the Paco Rabanne one) or doing something a little different and edgy. The start of the advert where the billboard can be seen with the name of "Next" looks really effective and think if we could achieve this in someway with the name of our fragrance ( which we still havent decided on!) would look really professional. The change from colour to black and white then back to colour looks good, although over use of this could make it look quite tacky. The music is also really feminine which appeals the female audience, i also heard from other media groups that music can now be copyrighted although i need to check this, because this could help us a fair bit with our advert! In one shot the screen is split into 3 different clips of the woman, which looks amazing although i tried to do this with my film opening in AS and on the mac it proved quite difficult to do, if not impossible :( In one scene there is the mise en scene of a studio with a camera and the background she is having her photo taken on looks really unique and edgy & if possible to find some wallpaper etc for a shot, i think it would look really effective. It then takes the theme of the studio to another level when the camera click is taken and a poloroid of the shot is then shown, if we could do this somehow i think it would work really well for our product. There are also really simple effects which look really effective, such a freezing the clip for a few seconds and quick paced editing of the character. I really think this is an successful advert for selling the product and would love to beable to produce something like this for our female advert.