Naming The Perfume

Heyy hollie...

i have done some research on developing our ideas on what to call our perfume, i asked students in school and some other young adults as these are the type of people we are trying to attract to our product so obviously they will know what they look for in the name of a product, we dont have to use any of them but it gives us some ideas :).

I have asked students from our school as these are the kind of people interested in our product...

>Lovelife
>Discover
>Purity
>Infinity
>Pearl
>Confession
>Fame
>Puls
>Simplescent
>Pearl
>Halo
>Confession
>New Moon


I really liked Ifinity becuase of its meaning 'endless', i thought that if we called our perfume this it conotates the idea that it will make you live forever, but i thought that it is was to masculine which could narrow our number of buyers, i think this works the same for 'Fame' although it creates the right image we are looking for, it is also two masculine for a product that we want to appeal to both men and women

On the other hand i thoguht that pearl and purity would be really effective becuase of the alliteration, i think if we used names like this is would line the male product with the female product. The use of alliteration would be effective as it would stick in views head and be easyer to remeber, and if we want to line them together even more we could begin both the names of the with 'puls' for example puls purity for him and puls pearl for her.

There are many conotations you can take from this name for example the world 'pearl' adds a sence of glamour which is an image we want create through the advert and pearls are associated with riches wich is again somthing we want are target audiance are getting when useing are product.

i think it is important that we make both the products apear as one so that they will appeal to males and females at the same time.