We did decide on Puls Purity and Puls Pearl for the name of our product but after telling our peers our decision, we decided that purity was a bit feminine for the male product and reminded us a bit of puberty! The name of our product is now Amo Tu Vida (spanish for love your life). This is really effective because the use of a different language makes our product stand out when selling it, especially on the radio advertisement. We came up with the idea to add for him and for her on the end but takes away the origniality of the name, therefore we have reseached how to say this in spanish for him = para él and for her = para ella. Our final name for our product is Amo Tu Vida Para él & Amo Tu Vida Para élla.
At the end of our adverts we will show an image of the perfume layered with the name in this font if avaiable on the mac
We have chose the font because the swirls appeal to a female audience whilst the bold outstanding lines appeal to a more masculine audience. The font also portrays the image of elegance.
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