Improvements To Make & Finally Videos Of Our Practical!

After the feedback we received from our peers and teachers we have listed the changes we are going to make to our tasks to improve them and hopefully come out with the best grade possible:

Male Advert: Add voiceover "Amo Tu Vida" at the end ( we did want to do this but didn't have enough time)

Female Advert: "Amo Tu Vida" at the end ( we did want to do this but didn't have enough time) try and change the font at the end to something more classy, but this proved difficult to do when I tried to on my practical last year!

Sponsorship: Add shots of Minty spraying the perfume on her, and edit the images that contain the lipstick as it could be perceived as advertising make up.

Radio: We didnt have any feedback on this, but we are pretty pleased with how it sounds so won't be making any changes, if we do make any we will blog what we have changed and why :)

I have finally managaged to add videos of our media to youtube although because it wouldnt regonise the file i had to chnage it on a strange website which is why there is writing across the video this isnt normally here! It did take me hourssss and hours to work out how to do this btw!

Comments much appreciated :)

Male:



Female:



Tv Sponsorship:



Radio Advertisment:



We will make the improvements listed as above and then upload our final piece :)

Feedback On Our Practical

Female Advert:
:) Clear shots, good colour scheme, mise en scene is good and suits audience, sterotype of girl in advert is good, music is well suited to the advert.

:( One shot isn't cut right, doesn't flow with continuity, font at end "Amo Tu Vida" could be more feminine, have voice over at end sayin Amo Tu Vida.

Male Advert:
:) Music fits well, shots are really good and link together, editing is really effective.

:( perfume bottle isn't great, writing could be more original and a bit slower, make perfume shots brighter - they look too dull.

Sponsorship:
:) good music, female suits the product well

:( could have image of programme sponsoring

Unfortuntly our radio advertisment was on a different mac to the rest of our practical and we forgot to mention this so we have no feedback on this, however we know it is 100% full marks ;)

Everything So Far..

Our planning and research for our media is now pretty much complete and we are now ready to start filming. This blog just clarifies our final ideas.

Product: Fragrance. Amo Tu Vida.

> Male Advert:

Audience: We are aiming our product towards young adult men aged, 18-25. The advert has to give a freash edgy look, so they are intrigued by the advert and want to buy the product.

Character: Kyle Gibson. We want him to give the image of class, and we have a few shots of him topless which will inspire the audience to want to be like him. We want the audience to want to have his whole image and know they will only achieve this if they wear our product. The girl will also appear in 2 quick shots, so they can associate both adverts together.

Costumes: We will have him in quite extreme costumes, such as black and white suit, topless shots and wild hair. This contrasts the basic white background he will be shot against.

Location: We are using a converted garage, which will be on a white background. Our mise en scene will include pool table, dice and money.

Music: We are using the track from freeplaymusic.com. Candyflip

Lighting: Dimmed and stobe lights to create a sexy atmosphere. The advert will have the black and white effect throughout.


> Female Advert:

Audience: Similar to our male advert the audience will be ages 18-25 but female.

Character: Arraminta Maloy. Her beauty and elegance will be used to portray this image of our fragrance. We want her personality to connect with the audience so they have a feeling of warmth towards her and inspire to look and be like her. Only being ablt to do this by wearing the perfume. Like the male advert, with an appearence of the other character, Kyle will also be shot in this advert.

Costumes: Minty will be dressed in glamourous outfits, such as prom dresses, sequin shorts and high heels, to really make and impact on the audience watching.

Location: This will be filmed in a luxurious bedroom, Mise en scene containg make up, straighteners, a car and feminine objects sich as flowers and rose petals.

Music: We are using the track from freeplaymusic.com. For Real Life

Lighting: Set in a bedroom, we are hoping to beable to achieve a warm orange glow from the wallpaper and furniture.

> Tv Sponsership Advert:

We will be sponsoring Americas next top model because the programme reflects what our product is, beauty, glamour and wealth.

Audience: People who watch Americas next top model, such as young female adults.

Character: Both Minty and Kyle will be shot together in this advert, a intimate atmosphere will be created.

Costumes: We have chosen to keep their costumes the same as what they wear in their main advert, so the audience can easily associate who they are.

Location: This will be set in modern, neautral decorated room.

Music: We will be using music we have made on garage band.

Lighting: Like the male advert lights will be dimmed to portray a passionate image.

> Radio Advertisment:

We have now uploaded our script ideas for this.
The music we are using the track from freeplaymusic.com. Black & White

Audience

in mrs hammonds lesson yesterday we did theory on who are target audiance is, although i have already done a short power point on this im going to look at it more in depth in this blog

firstly we learnt about the different social catogries in todays population;
Ca profesional, high earning people
Cb Middle managment, bank managers
Cc Jounier managment, shop manager
Cc2 skilled manual people, carpenter
Cd semi skilled or un skilled, cleaner
Ce unemployed, students

we found it hard to narrow down what social catorgry we are trying to appeal to as our product is somthing that apeals to alot of people. But we decided that the people we want to appeal to most are Ce to Cc this is because these people will be able to afford our product and will be looking for somthing that looks like a designer product with out the price tag where as Cb and Ca would be more likely to buy desinger labled procuct with the higher price tag.

this also links into the other things we learnt about what particualr group of the population our target audiance is from for example gardeners, students ECT. we decided that are main targert audiance are students are graduates going into the world of work who are on a budget but still want to take care of their apperance.

We also learnt about the demographic and geographic profile of our audiance, this dicibes where your target market is likely to be from and what there life style is like, we found to hard to say specifically where are audiance is from but we came up with a discription of there lifestyle;

they will be students or people who are leaving university or college ready to get a job or develope there qualifications, they would be people who take pride in there appearance, they would also be people who would like to be able to afford designer products be cant and therefore going for a product like mine and hollie's which gives the image of designer but is far cheaper.

all of these things helped us to finalise our ideas of the mise en scene for our advert, sponsership advert and radio advertisment. we will take all these things into consideration when creating our final setting, deciding on our final camera angles and music ideas :)

Audience

Here i have created a power point to describe in depth who are target audience are and how we are going to attract them to the product...To make out product sucessful we need to make sure we consider our target audience and the conventions that will work best to appeal to them.

Target Audaice

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