Fragrance Packaging

After reading hollies blog about the perfume bottle i thought i would blog some of my own ideas. I have had a look around my house and i have found an old abercrombie and fitch bottle that i think would work well for the male advert as on the front of it there is an image of a toned male body, this reflects the image of our character in the advert and the audiance we are trying to attract.



But after analysing this i realised it would be more effective to have matching bottle for the male and female on one bottle that is more uni-sex here are some ideas below.



I think this could work well as the uni-sex bottle. The use of detailed delicate writing links to the female side and the black colouring links to the more masuclin look. i will continue this research then show hollie and see what she thinks :)

Fragrance Packaging

We have decided on the name for our fragrance, Amo Tu Vida, and now need to know what we will use for the bottle of the fragrance. We were thinking to use an empty bottle of fragrance, in a clear glass and cut the letterings of the fragrance out and stick it onto the bottle.

Filming

Due to our characters taking a longer holiday than planned we unfortunately couldn't film. We now have to wait until monday when they arrive home and have planned a timetable for filming, which will commence this week :)

Postmodernism & Pulp Fiction Intertextuality

Media reality is the new reality. We no longer have any sense of the difference between real things, images of them, or real experiences and simulations of them. Representations are re interpreted and played around with through pastiche and intertextual references. People will deliberately expose the text as constructed to tell the audience that the piece is not real and it never pretends to be real at any point, they don't try and hide the fact the media text is constructed. An example of this is in Quentin Tarantino's film 'Kill Bill' the mise en scene shows the audience that this is a film and not real life. There is a childs painting on the wall which is meant to be a "doodle" but indicates splattered blood. The cereal is called "kaboom" showing the audience a gun exposion may happen. The spraying blood is over exaggerated. The camera shot in which it shows a birds eye view, shows the audience it is a film set because the angle shows there is no room of the house.



Pulp Fiction (1994) directed by Quentin Tarantino tells the story of hitmen linked into different stories. The criticism for this film has been that because the film makes so many intertextual references it is so sly and knowing that it doesn't seem 'real' it feels/looks like a construction. Does this make Pulp Fiction postmodern?



Jules quoting from the Bible is reminiscent of Robert Mitchum's character quoting from the Bible in Night Of The Hunter (1955 Charles Laughton)



Mia's haircut styled after Louise Brooks in Pandora's Box (1928 G.W. Pabst)





Marilyn Monroe's skirt flying up over a subway grating in The Seven Year Itch (1955 Billy Wilder)





The weapons that Butch considers before saving Marcellus:
Hammer—The Toolbox Murders (1978)
Baseball bat—Walking Tall (1973)
Chainsaw—The Texas Chainsaw Massacre (1974)



The moment where Butch is waiting at a crossroads in his car has his path crossed by Marcellus Wallace is a direct reference to the moment in Psycho (1960 Alfred Hitchcock) when Marion Crane sees her boss walk in front of her car after fleeing from him, having stolen $40,000.

pulpfictionnn

Filming

We managed to get a camera out for half term, but unfortunately our characters are on holiday together until tuesday. So we are now hoping to film either wednesday or thursday :)

Radio Advertisment

This is our final script for our radio advertisment, We will be using Minty and Kyle's voice's because we feel they give a flirtacious tone without sounding immature. Our advertisment would be broadcasted on stations such as radio one and leicester sound, because this is what our target audience listens to. This script can create an image through words as you will only be able to hear voices and not see anything. The fact that the words are also layered adds more detail to the advertisment making it more interesting and exicting to listen to.


radio ad

Trevor Millum

Trevor Millum studied women magazine adverts, and distinguished these forms of attention:

> attention directed towards other people
> attention directed to an object
> attention directed to oneself
> attention directed to reader/ camera
> attention directed into middle distance, as in a state of reverie
> direction or object of attention not discernable (cant make it out).

Relationships between those depicted:

> reciprocal attention- directed at each other
> divergent attention- directed at different things
> object-oriented attention- both looking at the same thing
> semi-reciprocal attention- attention of one person is on the other, whose attention is elsewhere.

Filming

Tomorrow we are going to book a camera out to have over half term, due to our school timetables, we are only able to film during media as we have no "study supports" the same. Minty is also at school and Kyle works full time so we are hoping to book one out over half term for next week so we have plenty of opportunities to film.

Everything So Far..

Our planning and research for our media is now pretty much complete and we are now ready to start filming. This blog just clarifies our final ideas.

Product: Fragrance. Amo Tu Vida.

> Male Advert:

Audience: We are aiming our product towards young adult men aged, 18-25. The advert has to give a freash edgy look, so they are intrigued by the advert and want to buy the product.

Character: Kyle Gibson. We want him to give the image of class, and we have a few shots of him topless which will inspire the audience to want to be like him. We want the audience to want to have his whole image and know they will only achieve this if they wear our product. The girl will also appear in 2 quick shots, so they can associate both adverts together.

Costumes: We will have him in quite extreme costumes, such as black and white suit, topless shots and wild hair. This contrasts the basic white background he will be shot against.

Location: We are using a converted garage, which will be on a white background. Our mise en scene will include pool table, dice and money.

Music: We are using the track from freeplaymusic.com. Candyflip

Lighting: Dimmed and stobe lights to create a sexy atmosphere. The advert will have the black and white effect throughout.


> Female Advert:

Audience: Similar to our male advert the audience will be ages 18-25 but female.

Character: Arraminta Maloy. Her beauty and elegance will be used to portray this image of our fragrance. We want her personality to connect with the audience so they have a feeling of warmth towards her and inspire to look and be like her. Only being ablt to do this by wearing the perfume. Like the male advert, with an appearence of the other character, Kyle will also be shot in this advert.

Costumes: Minty will be dressed in glamourous outfits, such as prom dresses, sequin shorts and high heels, to really make and impact on the audience watching.

Location: This will be filmed in a luxurious bedroom, Mise en scene containg make up, straighteners, a car and feminine objects sich as flowers and rose petals.

Music: We are using the track from freeplaymusic.com. For Real Life

Lighting: Set in a bedroom, we are hoping to beable to achieve a warm orange glow from the wallpaper and furniture.

> Tv Sponsership Advert:

We will be sponsoring Americas next top model because the programme reflects what our product is, beauty, glamour and wealth.

Audience: People who watch Americas next top model, such as young female adults.

Character: Both Minty and Kyle will be shot together in this advert, a intimate atmosphere will be created.

Costumes: We have chosen to keep their costumes the same as what they wear in their main advert, so the audience can easily associate who they are.

Location: This will be set in modern, neautral decorated room.

Music: We will be using music we have made on garage band.

Lighting: Like the male advert lights will be dimmed to portray a passionate image.

> Radio Advertisment:

We have now uploaded our script ideas for this.
The music we are using the track from freeplaymusic.com. Black & White

Radio Advertisment

Here are some ideas we have come up with for our radio advertisment.

Radio Advertisement Scrip 1

Finalising Music Ideas

We have now decided on the music we will be using for our 2 mains adverts and 2 ancillary advertisments. Unfortuntly we cant upload the music onto our blog so have wrote the links. To play the music, just click preview :)

> Male Advert: http://freeplaymusic.com/search/category_search.php?t=v&i=1044 (track 1)




> Female Advert: http://freeplaymusic.com/search/category_search.php?t=v&i=952 (track 1)





> Radio: http://freeplaymusic.com/search/category_search.php?t=v&i=948 (track 3)



> Tv Sponsorship: We have made this on garage band.

Young & Rubicam

Dr Maslow was studyed monkeys (1969) He found that monkeys always made sure they weren't thirsty before they looked for shelter and always made sure they found shelter before finding a companion. He then went on to study humans, and he found humans acted the same was as monkeys, for example humans wouldnt worry about love until they felt secure.
What became of this was, Dr Maslows hierachy of needs.


















Young and Rubican researched on where people stood in the differernt catogories.
The hierachy of needs accepted that people from different cuntries were influenced by their culural background. They therefore named it the Cross Cultural Consumer Characterisation. (4Cs) for short. This puts people into one of 7 groups, depending on their motivation:

The Explorer is driven by a need for something new. Often the first to try out new ideas and experiences. Their core need for live is discovery.

The Aspirer is driven by other people's perception rather than their own opinion. This could be what other think of their appearence, fashion and personality. Their core need for life is status.

The Succeeder has self confidence and are organised. They feel they deserve the best reward given. They have an aggressive attitude to life and need to sometimes relax. Their core need for life is control.

The Reformer has independent judgement. They are often perceived as being intellectual and pride themselves on tolerence. Their core need for life is enlightenment.

The Mainstream are the largest group within the 4C's. They are the mainstream of society, in the domestic world. They respond to big established family brands. Their core need for life is security.

The Struggler lives for today and no plans for tomorrow. Often binges on alcohol and junk food. There only chance in life would be if they won the lottery. They seek escape.

The Resigned are mostly the older generation who's values have been built up over time. They act in traditional ways and their aim in life is to survive.

The relevent catogories that link with our advert are the aspirer, explorer and succeeder.

When I took the quiz on www.4cs.yr.com/diys to see what type I was. I got these results:

Theory

Key Concepts:
1) Representation
2)Language and forms
3) Audience
4) Narrative
5) Genre
6) Institutions
7) Values and Ideologies

Representation- how will our characters be presented to the audience in our adverts?
We want them to represent beauty, wealth and glamour in a lifestyle.

Language and forms- how our characters will represented as the way they are.
> Evidence from text will allow us to do this
> e.g mise en scene - the lighting, props and costumes.
> Camera angles chosen to represent the character and product.
> Both non diagetic and diagetic music we use.
> Dialogue

Audiences - How will how product affect the audience and make them feel.
> We want sterotypes and lifestyles to be recognised.
> We want the audience to buy our product to have to gain some sort of rapport with them to do this, so they feel they can trust the credibility in the product.

Narrative - Who will be telling the story of the advert?
> Will dialogue dominate or music?
> Music will dominate our main adverts, tv sponsorship will have a variety of both and the radio will be mainly dialouge.

Genre - does our fragrance fit into the generic convention of fragrance adverts?
> Are they recogniseable features? We use black and white theme, and portray glamour as an image
> Do we in any way challenge established conventions?

Storyboard Tv Sponsorship

We had planned our tv sponsorship, storyboard is shown in blog a few days ago, but after talking about it today we have changed our minds and produced a new storyboard because our idea is now totally different. The idea is that we have really fast shots from many different angles to give the advert lots of detail within a shot space of time. Each shot that you see of the two characters are images of them getting closer together, inbetween these you will see shots of there clothing, the perfum and close ups of thier face. layered writing will be put over the image of the perfume that will fade up to become clearer as you see more shots of it.

Promoting Our Product

After looking through our older posts i have relaised we have not officially stated what our product is and as we now finalising most of our ideas i thought we would need it, so here it is.

Our product is a perfume called 'Amo tu vida' one for him and one for her, the perfume is a not just a beautiful scent but when wearing this perfum you will create an image for self, which is one of style, class and sexyness.

we will be promoting this product through two adverts, one for the male perfume and one for the female perfume. we will also be using a sponsership advert featuring both the male and female, which will sponser the television pragamme americas next top model, this programme is all about the way you look as is our perfume therefore they will link well together. then finally we will be doing a radio advertisment to help promote our product.

Music

Today i went onto Mrs Hammonds blog and found lots of uncopyrighted music sites so went onto a few and found some sounds that would fit into well of our male advertisment criteria:

This first track is quite upbeat and club music although i dont think it will fit into our male advert. We want really fast upbeat music to fit into the shots and fast pace, which will keep the audience watching, but this track seems to "party like". I dont know if we could download it and then upload it onto garage band and change the rhythm of it. I will look into this and update it.

I came across these 3 albums which have a sexual feel to them, some of them wouldnt work at all with our advertisments although i have picked out a few of the tracks that could perhaps work:

Track 3 Track 5 track 7 track 11

track 1

Characters

Here are some photos i have taken testing different shots and colour scemes that would be effective to use on our main girl character, Minty, she will be featured in both the adverts and the sponsorship advert. The first image signafies the look and style of what our perfume can give to you, this is the type of look we will go for when doing the female advert, where as the second image is somthing we would use for the sponsership advert depending on what programme we sponser.

The image below is a photo of the male character kyle, this is who will be used to create a male advert and posible be used in the sponsorship advert. He gives the advert class and a sense of edge to it.

Storyboard Tv Sponsorship

This is our completed storyboard for the Tv advertisment. We have taken the idea of the characters lying in a glamourous setting, with pearls dropping, associating this with the product. The characters will be lying on the bed, a high angle shot to show this and then a flash to the perfume with pearls around it (mid shot). The flash back to the bed shot with pearls now falling onto the bed. Flash back to the perfume. The characters then on the bed with the perfume on the bed with the perfume protecting it. A close up will be showed of the perfume. Music will be played throughout. We will upload photos of the setting as soon as possible.

Radio Advertisment

i have been listening to some radio advertisment and i have noticed that what we have to do is make it as interesting as possible with many discribing words, i had the idea of vocal collage with all diffent male a female voice layerd with dicribing words the represent our perfume i have given some examples in the word cloud below;

i think this will be effective because these discriptive words put an image in the listeners head created by the words used, and hopfully these would be the right words to create the right image we are trying show.

i thought about how we could do this and i think it would work well if some of the words are said separatly then they gradully start to layer over each other repeating the words untill it creates a vocal callege, then it would come to a sudden stop and the name of the perfume would be said by the boy and the girl at the same time, then the boy would say for him and girl would sat for her.

Tv Sponsorship Advert

After showing Sarah the blog I posted the other day, analysing the Sponsorship adverts we went onto the apple mac and found that we are unable to do the 2 shots into one clip effect (jean paul advert) :( However, Sarah liked the peugeot advert with the tennis balls being associated and we had an idea to maybe assocaite our fragrance with pearls, we could perhaps have the 2 characters from our main adverts lying together in a sophisicated setting (perhaps a bed or sofa) such as these images below. The characters could be lying on the furniture together, with the fragrance on a cushion in the middle of them, as if they are protecting it, with pearls dropping from above. Just an idea sarah let me know your thoughts? Seems pretty simple but will hopefully look effective like the peugeot advert?

Female Music

we looked at clasical music but we found that they were all to slow and almost sounded depressed, although we did like the first sone on this album because it sounds soft and elegant which portrays feminism, which works well for a female advert obviously but becuase it is quite slow and many the tones or hollow and low the could make advert boring and seem as though it drags on therefore we will have to look for different websites to try and find different websites and a different style of music.

Male Music

Here is an album that we found on the website we have previously mentioned called 'jamendo'. The particular song we thought could be effective to use for our male advert is the song called 'The beach', we feel the up beat pace and the different layered sounds create morden and contempry music follwing our original ideas t5o create a moderen image with our advert. Throughout the song there is repatition of the same beat wich we feel will work well with the speed of the strobe light that we wanted to use in some of our shots.

Another song we would thoguht that would work well for the make advert is a song called 'sex style' this would be really good for our male advert aswell because the music kicks in with a really strong beat as soon as the song starts, this means it will grab the audiances attention as soon as the adverts begins making them imediatly making the interested in our advert and making the watch what the adverting is presenting. We also liked this song becuase the tempo is not too fast but still has a catchy pace therefore we will be able to edit our shots to mirror this again creating a more interesting advert to watch.

next we are going look for Female songs and report back :)

Tv Sponsorship Advert

This isnt a sponsorship advert but has inspired us for our tv sponsorship advert, i dont know if we can use the spilt screen effect on the mac?! help on this please. The split screen links in with the other shot, like the female hand on the male and i think this looks so good. It would have the male and female characters in, so would appeal to both sexes if they watched the programme. However, we need to find out first if we are able to split the screen effect. If so we will persue this idea for our sponsership advert.



Although this has nothing to do with our product we could perhaps sponsor a programme such as "katie and peter" because it is about celebrities, which creates the image of wealth and glamour which is what we want our product to portray. I think sponsoring a programme like this is actually a really effective idea and will fit in well to the criteria of the product.


I came across this sponsor advert, and although it is really simple to be firing tennis balls at a car, i think it is so effective and really makes you remember the product. If you think of tennis balls you then associate that with peugeot cars, which is the aim of the sponsor advert. I think we should do something really simple but associate it with an everyday object, so when people use it they think of our product. I will talk to sarah about this and then add to this idea if she likes it :)