Change Of Heart

We did decide on Puls Purity and Puls Pearl for the name of our product but after telling our peers our decision, we decided that purity was a bit feminine for the male product and reminded us a bit of puberty! The name of our product is now Amo Tu Vida (spanish for love your life). This is really effective because the use of a different language makes our product stand out when selling it, especially on the radio advertisement. We came up with the idea to add for him and for her on the end but takes away the origniality of the name, therefore we have reseached how to say this in spanish for him = para él and for her = para ella. Our final name for our product is Amo Tu Vida Para él & Amo Tu Vida Para élla.

At the end of our adverts we will show an image of the perfume layered with the name in this font if avaiable on the mac


We have chose the font because the swirls appeal to a female audience whilst the bold outstanding lines appeal to a more masculine audience. The font also portrays the image of elegance.

Name Of The Product

We went onto www.wordle.net and brainstormed many names for our product:



We have finally decided on a name for our fragrance, Puls Purity(for him) and Puls Pearl (for her) we have chosen this because the alliteration creates a catchy pharse making it more memorable. The use of repeating Puls connects the two products together and the audience will beable to associate them. Pearl is more feminine and portrays the image of beauty and wealth whilst Purity creates the image of freshness.

Naming The Perfume

Heyy hollie...

i have done some research on developing our ideas on what to call our perfume, i asked students in school and some other young adults as these are the type of people we are trying to attract to our product so obviously they will know what they look for in the name of a product, we dont have to use any of them but it gives us some ideas :).

I have asked students from our school as these are the kind of people interested in our product...

>Lovelife
>Discover
>Purity
>Infinity
>Pearl
>Confession
>Fame
>Puls
>Simplescent
>Pearl
>Halo
>Confession
>New Moon


I really liked Ifinity becuase of its meaning 'endless', i thought that if we called our perfume this it conotates the idea that it will make you live forever, but i thought that it is was to masculine which could narrow our number of buyers, i think this works the same for 'Fame' although it creates the right image we are looking for, it is also two masculine for a product that we want to appeal to both men and women

On the other hand i thoguht that pearl and purity would be really effective becuase of the alliteration, i think if we used names like this is would line the male product with the female product. The use of alliteration would be effective as it would stick in views head and be easyer to remeber, and if we want to line them together even more we could begin both the names of the with 'puls' for example puls purity for him and puls pearl for her.

There are many conotations you can take from this name for example the world 'pearl' adds a sence of glamour which is an image we want create through the advert and pearls are associated with riches wich is again somthing we want are target audiance are getting when useing are product.

i think it is important that we make both the products apear as one so that they will appeal to males and females at the same time.

Naming Our Fragrance

Obviously, we have to design the product and we have a empty basic perfume bottle for our adverts, although we are pretty stuck with a name for it, It cant be too feminine or too masculine, as it is for both sexes. Calvin Klien did a fragrance "Into you" and added for her or for him on the end which is what we would like to do with ours :) We are pretty cluless are on what to call it because it's got to be something the audience will remember but not so dramatic that its over the top and sounds cheap.