Audience

in mrs hammonds lesson yesterday we did theory on who are target audiance is, although i have already done a short power point on this im going to look at it more in depth in this blog

firstly we learnt about the different social catogries in todays population;
Ca profesional, high earning people
Cb Middle managment, bank managers
Cc Jounier managment, shop manager
Cc2 skilled manual people, carpenter
Cd semi skilled or un skilled, cleaner
Ce unemployed, students

we found it hard to narrow down what social catorgry we are trying to appeal to as our product is somthing that apeals to alot of people. But we decided that the people we want to appeal to most are Ce to Cc this is because these people will be able to afford our product and will be looking for somthing that looks like a designer product with out the price tag where as Cb and Ca would be more likely to buy desinger labled procuct with the higher price tag.

this also links into the other things we learnt about what particualr group of the population our target audiance is from for example gardeners, students ECT. we decided that are main targert audiance are students are graduates going into the world of work who are on a budget but still want to take care of their apperance.

We also learnt about the demographic and geographic profile of our audiance, this dicibes where your target market is likely to be from and what there life style is like, we found to hard to say specifically where are audiance is from but we came up with a discription of there lifestyle;

they will be students or people who are leaving university or college ready to get a job or develope there qualifications, they would be people who take pride in there appearance, they would also be people who would like to be able to afford designer products be cant and therefore going for a product like mine and hollie's which gives the image of designer but is far cheaper.

all of these things helped us to finalise our ideas of the mise en scene for our advert, sponsership advert and radio advertisment. we will take all these things into consideration when creating our final setting, deciding on our final camera angles and music ideas :)