Pre Production:
> Storyboards are complete, updated ones have been uploaded.
> Need to arrange a time this week when we are both free for a few hours to just crack on with filming.
Post Production:
> We have started to edit our female advert on iMovie, but need to add music to it.
> We then need to film and upload footage and edit this, thinking about it logically the deadline is in 2 weeks and we wont have enough time to edit in just lessons, so we need to edit in our own time - eg break and lunch.
Distribution:
> I don't know how to, but have seen on other peoples blogs that they have uploaded their practical to youtube and blogged it. I need to know how to do this so I can show improvments we make to it.
So.. We have nearly finished the female advert, just need to add music, we have recorded the radio advertisment, just need to upload it. The male advert and sponsership still need to be filmed, unfortuntly Sarah has pantomine rehearsals after school every day and is off time table so we really need to get our skates on this week!
Monday 30 November 2009
Tuesday 24 November 2009
Stereotypes
What is a stereotype? A simplified representation which focuses on certain characteristics of a group and assumes these to be shared across all group members.
How does the media use stereotypes? To communicate complex information about a character, time, period, location as quick as possible.
Tessa Perkins: "Stereotypes usually have an element of truth in them which makes them plausible"
I agree with this statement because to be a "dumb blonde" you need to have a certain elements about you, such as ditzy, blonde, attractive, fun, such as the character from Legally Blonde.
Positive representations are call corrective stereotypes or counter types where the representations are trying to create new ideas about a previously stereotyped group.
Contemporary culture has become more aware of stereotypes and the effects they have, particularly negative ones.
Many media texts have attempted to construct new approaches to old stereotypes.
How does the media use stereotypes? To communicate complex information about a character, time, period, location as quick as possible.
Tessa Perkins: "Stereotypes usually have an element of truth in them which makes them plausible"
I agree with this statement because to be a "dumb blonde" you need to have a certain elements about you, such as ditzy, blonde, attractive, fun, such as the character from Legally Blonde.
Positive representations are call corrective stereotypes or counter types where the representations are trying to create new ideas about a previously stereotyped group.
Contemporary culture has become more aware of stereotypes and the effects they have, particularly negative ones.
Many media texts have attempted to construct new approaches to old stereotypes.
Friday 20 November 2009
The Male Gaze
The Male Gaze was a theory proposed by Laura Mulvey in the 1970s. It refers to how an audience will look at images of people within a media text.
It can be described as feminist, reference to the voyeuristic way in which men look at women.
Johnathan Scroeder 1998 - " To gaze implies more than to look at, it signifies psychological realtionship of power, in which the gazer is superior to the object of gaze."
This theory could be criticized for failure to take into account for female spectators, and only focuses on hetrosexual people, not homosexual.
The Male Gaze could fit into our advert because our adverts are aimed to be seductive to make the audience want to buy it, men could watch the female advert and buy the product hoping their wife will wear the fragrance and look like the character, or may watch the male advert and inspire to be like him. Vice versa for the female watching the advert.
It can be described as feminist, reference to the voyeuristic way in which men look at women.
Johnathan Scroeder 1998 - " To gaze implies more than to look at, it signifies psychological realtionship of power, in which the gazer is superior to the object of gaze."
This theory could be criticized for failure to take into account for female spectators, and only focuses on hetrosexual people, not homosexual.
The Male Gaze could fit into our advert because our adverts are aimed to be seductive to make the audience want to buy it, men could watch the female advert and buy the product hoping their wife will wear the fragrance and look like the character, or may watch the male advert and inspire to be like him. Vice versa for the female watching the advert.
Monday 16 November 2009
So Far..
We are always keeping on top of our blogs, and after the long process of all the planning and research finally began to film! We filmed the female advert, although had a big problem that Minty was unable to film the day we planned, and we decided we had to crack on so changed our character, Eve Chesterton is now the model for the female fragrance advert. We then started to edit the shots we had of Eve but still have a fair bit to do. Our next practical lesson we are hoping to film the male advert and radio advertisment :)
Is Memento A Postmodern Film?
Memento, to an extent could be described as a postmodern media text. Lennie has to create and keep re creating his identity. Lennie makes himself up everyday to the person he wants to believe he is. He maintains a system of notes, photographs, and tattoos to record information about himself and others, which is in actual fact just creating his identity.
Memento
Memento is a 2000 psychological thriller film written and directed by Christopher Nolan.Leonard was a former insurance fraud investigator searching for the man he believed raped and killed his wife. Leonard has short term memory loss, which he developed as a result of the severe head trauma during the attack on his wife. To cope with his condition, he maintains a system of notes, photographs, and tattoos to record information about himself and others, including his wife's killer. He is aided in his investigation by Teddy and Natalie neither of whom he can trust.
The story is told in a non linear narrative, the story is told in two narratives, one in colour, the other in black and white. The black and white sections are told in chronological order, showing Leonard on the phone in a motel room. Leonard's investigation is shown in the color sequences that are in reverse chronological order. By reversing the order, the audience are unaware of the previous events, just like Leonard.
At the end of the film the two narratives merge into one sequence that begins as black and white and fades into color. The audience then come to realise that although Lennies wife was raped, she survived the attack and Lennie had already killed the man that raped her a year ago with the help of teddy. Lennie's wife had diabetes and he in actual fact killed her by overdosing her on insulin, due to his condition of short term memory loss. Lennie tells this sotry through a made up character (Sammie) who the audience finally realise is actually Sammie. Teddy wanted to help Lennie get his revenge on the rapist of his wife so allowed Lennie to kill him, but Lennie then forgot he had killed him and still searches for him not knowing he is already dead. Teddy allows him to still look for the rapist, so Lennie actually kills other people such as drug dealers.
The story is told in a non linear narrative, the story is told in two narratives, one in colour, the other in black and white. The black and white sections are told in chronological order, showing Leonard on the phone in a motel room. Leonard's investigation is shown in the color sequences that are in reverse chronological order. By reversing the order, the audience are unaware of the previous events, just like Leonard.
At the end of the film the two narratives merge into one sequence that begins as black and white and fades into color. The audience then come to realise that although Lennies wife was raped, she survived the attack and Lennie had already killed the man that raped her a year ago with the help of teddy. Lennie's wife had diabetes and he in actual fact killed her by overdosing her on insulin, due to his condition of short term memory loss. Lennie tells this sotry through a made up character (Sammie) who the audience finally realise is actually Sammie. Teddy wanted to help Lennie get his revenge on the rapist of his wife so allowed Lennie to kill him, but Lennie then forgot he had killed him and still searches for him not knowing he is already dead. Teddy allows him to still look for the rapist, so Lennie actually kills other people such as drug dealers.
Sunday 15 November 2009
Solving The Problem..
Because we can not use the some of shots from our last filming sesion we have planed to complete this on monday 16th and we will also take this opportunity to do some practice shots of the sponsership advert.
Editing
After doing our filming we thought everything had ran smoothly, unfortunatly not.
We connected the camera to the mac and inported our filming, we realised that we had not quite wound all the way foward to the right point of the tape so the first shots were not use able other than that every thing was fine.
We had a fade effect on all of our shots which you can not turn of so we started by cutting all of them out of the shots then where we have repated the some shots and selected the best then deleted the others.
That was as far as we got in this lesson but we plan to complete the advert on our next practical lesson.
We connected the camera to the mac and inported our filming, we realised that we had not quite wound all the way foward to the right point of the tape so the first shots were not use able other than that every thing was fine.
We had a fade effect on all of our shots which you can not turn of so we started by cutting all of them out of the shots then where we have repated the some shots and selected the best then deleted the others.
That was as far as we got in this lesson but we plan to complete the advert on our next practical lesson.
Thursday 12 November 2009
Got The Ball Rolling...
Our aim: for this filming session we aimed to get as many shots as possible so that we did not have to come back to this advert again
we definatly reached our aim today. finally we have started our filming and we have filmed 40 minuets worth of shots for the female advert. it went really well we followed the story bord as well as adding other shots in as we went along because we felt we needed abit more varity. we didnt have any problems so hopfully when we upload the tape we can start editing straight away.
before we started we had to set up the mise en scene. as we could not use the original bedroom we wanted to we had to improvise. We got lots of dresses and hung them up around the room, we added through pillows to the bed to make it look more glamorous and kept every thing looking really girly. i tried to get some picture of this but i had problems with my digitel camera but the pictures below are where we got our insperation from so this is some idea of what it looked liked.
we definatly reached our aim today. finally we have started our filming and we have filmed 40 minuets worth of shots for the female advert. it went really well we followed the story bord as well as adding other shots in as we went along because we felt we needed abit more varity. we didnt have any problems so hopfully when we upload the tape we can start editing straight away.
before we started we had to set up the mise en scene. as we could not use the original bedroom we wanted to we had to improvise. We got lots of dresses and hung them up around the room, we added through pillows to the bed to make it look more glamorous and kept every thing looking really girly. i tried to get some picture of this but i had problems with my digitel camera but the pictures below are where we got our insperation from so this is some idea of what it looked liked.
Monday 9 November 2009
Thursday 5 November 2009
Representing Gender
The Representations of men and women can never illustrate the 'truth.'
This is true because not all men and women in society will conform to their gender stereotype, some women within the family have a higher income job and they are therefore the breadwinner and the male is the child bearer.
Hollywood mainly operate in gender binary opposites.
I disagree with this, because when thinking about celebrities in Hollywood such as Paris Hilton, although she is criticised for not working at all and using all her fathers wealth, she does have her own business of products such as fragrance and make up, which isn't stereotypically correct for a female to have her own business. However, the richest people in the world such as Bill Gates are all men and have their own business which is operating to the gender binary opposites.
Gender can only be understood in relation to the culture that produces it.
This is true, our culture means we are brought up the norms and values are the society we are in, gender stereotypes may be represented differently from someone who is a Christian to someone of an Asian culture.
Gender stereotypes are a useful way of understanding culture.
Yes, the environment, religion, clothes and food we associate with in our culture are useful in understanding how men and women are expected to act in the society, this may change within cultures.
This is true because not all men and women in society will conform to their gender stereotype, some women within the family have a higher income job and they are therefore the breadwinner and the male is the child bearer.
Hollywood mainly operate in gender binary opposites.
I disagree with this, because when thinking about celebrities in Hollywood such as Paris Hilton, although she is criticised for not working at all and using all her fathers wealth, she does have her own business of products such as fragrance and make up, which isn't stereotypically correct for a female to have her own business. However, the richest people in the world such as Bill Gates are all men and have their own business which is operating to the gender binary opposites.
Gender can only be understood in relation to the culture that produces it.
This is true, our culture means we are brought up the norms and values are the society we are in, gender stereotypes may be represented differently from someone who is a Christian to someone of an Asian culture.
Gender stereotypes are a useful way of understanding culture.
Yes, the environment, religion, clothes and food we associate with in our culture are useful in understanding how men and women are expected to act in the society, this may change within cultures.
Wednesday 4 November 2009
Collective Identity
Collective Identity is a group of identites that share or are motivated by at least one common interest. Identity is who you are, how you see yourself and how how others see you through your appearance, attributes, experiences, clothing, rituals.
Area's that make up ones collective identity are:
>Gender
>Ethnicity
>Religion
>Nationality
>Age
>Sexuality
Social class
>Disability
>Celebrity
>Family
>Education
The media such as magazines,films, newspapers, mysic and soaps have an influene/impact on identity.
David Buckingham (2008)
Describes identity as something that distinguishes us from other people. However it also implies a relationship with boarder collective identities or social group, people with the same interests for example will be similar because of this shared interest however their other interests and beliefs will make them individuals.
This contraditcion makes identity complicated to define.
Area's that make up ones collective identity are:
>Gender
>Ethnicity
>Religion
>Nationality
>Age
>Sexuality
Social class
>Disability
>Celebrity
>Family
>Education
The media such as magazines,films, newspapers, mysic and soaps have an influene/impact on identity.
David Buckingham (2008)
Describes identity as something that distinguishes us from other people. However it also implies a relationship with boarder collective identities or social group, people with the same interests for example will be similar because of this shared interest however their other interests and beliefs will make them individuals.
This contraditcion makes identity complicated to define.
Monday 2 November 2009
Sunday 1 November 2009
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