Tv Sponsorship Advert

Kylie Minogue 'Show time'

I was looking for examples of sponsership adverts and i have found this kylie minogue's 'show time'. I think its really effective because as your watching we see the main character, in this case Kylie, from extreme low angles, making her appear powerful and the fact that she is standing on top of a podium also conotates the idea that she is seen as a goddess. This works as really effective selling point for the viewer of the advert becuase it gives the idea that when wearing this perfume ,you the buyer can create this image.

There is also repeative close ups of the characters face, like we have noticed previously in actual adverts it is important to immediatly identify the target audiance for the product and by using these shots that is what is happening. I think we would definatly need to take this into consideration when creating our sponsership shots as we only have a short amout of time to give the right information. As your can see from this advert it is just 10 seconds long but they have still managed to containt a wide varity of shots, such as long shots, mid shots close ups, and zoom shots, making the advert appear longer than it actually is. The use of the fade in image of the perfum right at the end i think really works as it is the last thing the viewer sees in plants the image in their mind and stays with them, this layered with voice over adds even more emphasis to the name of the product and who its by, again by giving the right information at the right is key, i have seen this used alot in adverts and i think this is somthing we would should use in ours to promanatly show what our product is and who its for.

The music in the advert very is face past and up beat which is reflected by the fast pace editing. This is effective becuase for a short advert it is made as interesting and eye cathing as possible, which is also shown through the use of lighting, the fact that it is so bright and flickering it immediately draws your attention to it which obvioulsy the aim of the advert and with this they have achived that.

The use of bright lights as though she is on a stage ancors to the text 'show time' linking the whole thing together.