Monday, 21 September 2009

Tv Sponsorship Advert

We have 2 ancilliary activities to do, one of which has to be an Tv sponsorship advert for a programme (for example Harveys Furniture sponsors Coronation Street and Radox sponsors Friends) I have researched Vauxhall Tigra which sponsers Americas Next Top Model. The catwalk connates the idea of high fashion, which relates to the Tv programme, I think it does this because vauxhall cars aren't related in any way to models so they use the mise en scene to link to the tv programme. We need to decide what programme we will sponser, either something our product could relate to, for example Americas next top model would be good because it creates the image of beauty relating to models in the programme. The music is really upbeat and as soon as you hear it you regonise what advert it is from. I think the music is the most important thing in the sponsership and we need to go on garage band and create some ideas. The text says electronic stability programme ( i don't know if this relates to cars ) but with the women falling over it anchors this to the text. An image of the vauxhall car is then shown with the text "sponsers americas next top model." The vauxhall logo also adds credibility.

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