Thursday 4 March 2010

Jonathan Kramer Theory

Media Theorist Jonathan Kramer says "the idea that postmodernism is less a surface style or historical period than an attitude. Kramer goes on to say 16"characteristics of postmodern music, by which I mean music that is understood in a postmodern manner, or that calls forth postmodern listening strategies, or that provides postmodern listening experiences, or that exhibits postmodern compositional practices."
According to Kramer (Kramer 2002, 16–17), postmodern music":
1. is not simply a repudiation of modernism or its continuation, but has aspects of both a break and an extension
2. is, on some level and in some way, ironic
3. does not respect boundaries between sonorities and procedures of the past and of the present
4. challenges barriers between 'high' and 'low' styles
5. shows disdain for the often unquestioned value of structural unity
6. questions the mutual exclusivity of elitist and populist values
7. avoids totalizing forms (e.g., does not want entire pieces to be tonal or serial or cast in a prescribed formal mold)
8. considers music not as autonomous but as relevant to cultural, social, and political contexts
9. includes quotations of or references to music of many traditions and cultures
10. considers technology not only as a way to preserve and transmit music but also as deeply implicated in the production and essence of music
11. embraces contradictions
12. distrusts binary oppositions
13. includes fragmentations and discontinuities
14. encompasses pluralism and eclecticism
15. presents multiple meanings and multiple temporalities
16. locates meaning and even structure in listeners, more than in scores, performances, or composers

Destinys Child - Get On The Bus could be consider postmodern. The song features rapper/producer Timbaland and is lifted from the original motion picture soundtrack of Why Do Fools Fall in Love (1998). As with other Timbaland productions, the single features some unorthodox parts, including the sounds of birds (a similar technique was used in Aaliyah's "Are You That Somebody?")

I have considered how each Kramers ideas could be applied to this song.The fact that the genre is RnB but natural sounds of birds and monkeys can be heard in the background could mean it avoids totalizing forms.




Aaliyah's "Are You That Somebody?" also by Timberland used the same idea in which the sound of a baby gurggling can be heard.



Stockhausen Helicopter String Quartet. This was wrote specifically to fit with noise of helicopters. The sound of the wind is incoperated and recorded.



Alvin Lucier I Am Sitting In A Room.

Friday 29 January 2010

Woo Coursework Deadline Today!

We have finally completed all our practical & evaluation :) both can be seen on our individual blogs :) we handed the female, male and sponsorship adverts on one disk and the radio one another. These are the covers we used for the case:



Tuesday 26 January 2010

Finalising Coursework

After all the feedback (negative and positive) we were given we have now finally completed our coursework! :) changes we made are in previous blog :) once again ignore the strange writing across the advert :)

Male Advert:



Female Advert:



Tv Sponsorship:



Radio Advertisment:

Monday 25 January 2010

Finalising Coursework

This was the bottle and background were orignally used:



but after feedback from peers decided the bottle didnt look that great and to have the background as money not cards would symbolise wealth to the audience.

This is the new clip of the bottle in the advert:

Saturday 23 January 2010

Finalising Coursework

Deadline is on friday, we have pretty much planned all the evalution and just need to get to work on writing it up. We made changes to the following:

Female Advert: Added "Amo Tu Vida" voice over, tried to change the text at the end but the mac wouldnt let us do it without deleting the whole shot :(

Male Advert: Changed the shots of the perfume ( different bottle ) and Added "Amo Tu Vida" voice over.

Radio: No changes made as on different mac to the rest of our coursework and didnt manage to get feedback on it :(

Tv Sponsorship: We added some shots of the character spraying the perfume to make it obvious that was the product but when we went to upload footage the tape had lines all over the shots and were unable to use it :( if we manage to get enough time we will try to film again

We will upload videos of our new media products asap :)

Friday 22 January 2010

World War 1 - Propaganda Posters



This Poster is minsleading in the fact that it is advertising war as a hobby to men, in the fact they get to play sports such as cricket and football, which in reality isn't the case. Bright colours of the mise en scene are used to create a postitive, happy atmosphere. Masculine sterotypes that men like sports means the poster would appeal to most men.