Updated Storyboards

After seeing other peoples blogs and how there storyboards were looking we decided ours weren't up to the best standard and re did them :) we also took into account changes we had/knew we would make in filming and added/changed this to our original ones.

Female Storyboard:

Presentation1

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Male Storyboard:

Male S B

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Sponsorship Storyboard:

Spo S B

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Fragrance Packaging

After reading hollies blog about the perfume bottle i thought i would blog some of my own ideas. I have had a look around my house and i have found an old abercrombie and fitch bottle that i think would work well for the male advert as on the front of it there is an image of a toned male body, this reflects the image of our character in the advert and the audiance we are trying to attract.



But after analysing this i realised it would be more effective to have matching bottle for the male and female on one bottle that is more uni-sex here are some ideas below.



I think this could work well as the uni-sex bottle. The use of detailed delicate writing links to the female side and the black colouring links to the more masuclin look. i will continue this research then show hollie and see what she thinks :)

Fragrance Packaging

We have decided on the name for our fragrance, Amo Tu Vida, and now need to know what we will use for the bottle of the fragrance. We were thinking to use an empty bottle of fragrance, in a clear glass and cut the letterings of the fragrance out and stick it onto the bottle.

Radio Advertisment

Here are some ideas we have come up with for our radio advertisment.

Radio Advertisement Scrip 1

Storyboard Tv Sponsorship

We had planned our tv sponsorship, storyboard is shown in blog a few days ago, but after talking about it today we have changed our minds and produced a new storyboard because our idea is now totally different. The idea is that we have really fast shots from many different angles to give the advert lots of detail within a shot space of time. Each shot that you see of the two characters are images of them getting closer together, inbetween these you will see shots of there clothing, the perfum and close ups of thier face. layered writing will be put over the image of the perfume that will fade up to become clearer as you see more shots of it.

Music

Today i went onto Mrs Hammonds blog and found lots of uncopyrighted music sites so went onto a few and found some sounds that would fit into well of our male advertisment criteria:

This first track is quite upbeat and club music although i dont think it will fit into our male advert. We want really fast upbeat music to fit into the shots and fast pace, which will keep the audience watching, but this track seems to "party like". I dont know if we could download it and then upload it onto garage band and change the rhythm of it. I will look into this and update it.

I came across these 3 albums which have a sexual feel to them, some of them wouldnt work at all with our advertisments although i have picked out a few of the tracks that could perhaps work:

Track 3 Track 5 track 7 track 11

track 1

Radio Advertisment

i have been listening to some radio advertisment and i have noticed that what we have to do is make it as interesting as possible with many discribing words, i had the idea of vocal collage with all diffent male a female voice layerd with dicribing words the represent our perfume i have given some examples in the word cloud below;

i think this will be effective because these discriptive words put an image in the listeners head created by the words used, and hopfully these would be the right words to create the right image we are trying show.

i thought about how we could do this and i think it would work well if some of the words are said separatly then they gradully start to layer over each other repeating the words untill it creates a vocal callege, then it would come to a sudden stop and the name of the perfume would be said by the boy and the girl at the same time, then the boy would say for him and girl would sat for her.

Tv Sponsorship Advert

After showing Sarah the blog I posted the other day, analysing the Sponsorship adverts we went onto the apple mac and found that we are unable to do the 2 shots into one clip effect (jean paul advert) :( However, Sarah liked the peugeot advert with the tennis balls being associated and we had an idea to maybe assocaite our fragrance with pearls, we could perhaps have the 2 characters from our main adverts lying together in a sophisicated setting (perhaps a bed or sofa) such as these images below. The characters could be lying on the furniture together, with the fragrance on a cushion in the middle of them, as if they are protecting it, with pearls dropping from above. Just an idea sarah let me know your thoughts? Seems pretty simple but will hopefully look effective like the peugeot advert?

Female Music

we looked at clasical music but we found that they were all to slow and almost sounded depressed, although we did like the first sone on this album because it sounds soft and elegant which portrays feminism, which works well for a female advert obviously but becuase it is quite slow and many the tones or hollow and low the could make advert boring and seem as though it drags on therefore we will have to look for different websites to try and find different websites and a different style of music.

Male Music

Here is an album that we found on the website we have previously mentioned called 'jamendo'. The particular song we thought could be effective to use for our male advert is the song called 'The beach', we feel the up beat pace and the different layered sounds create morden and contempry music follwing our original ideas t5o create a moderen image with our advert. Throughout the song there is repatition of the same beat wich we feel will work well with the speed of the strobe light that we wanted to use in some of our shots.

Another song we would thoguht that would work well for the make advert is a song called 'sex style' this would be really good for our male advert aswell because the music kicks in with a really strong beat as soon as the song starts, this means it will grab the audiances attention as soon as the adverts begins making them imediatly making the interested in our advert and making the watch what the adverting is presenting. We also liked this song becuase the tempo is not too fast but still has a catchy pace therefore we will be able to edit our shots to mirror this again creating a more interesting advert to watch.

next we are going look for Female songs and report back :)

Tv Sponsorship Advert

This isnt a sponsorship advert but has inspired us for our tv sponsorship advert, i dont know if we can use the spilt screen effect on the mac?! help on this please. The split screen links in with the other shot, like the female hand on the male and i think this looks so good. It would have the male and female characters in, so would appeal to both sexes if they watched the programme. However, we need to find out first if we are able to split the screen effect. If so we will persue this idea for our sponsership advert.



Although this has nothing to do with our product we could perhaps sponsor a programme such as "katie and peter" because it is about celebrities, which creates the image of wealth and glamour which is what we want our product to portray. I think sponsoring a programme like this is actually a really effective idea and will fit in well to the criteria of the product.


I came across this sponsor advert, and although it is really simple to be firing tennis balls at a car, i think it is so effective and really makes you remember the product. If you think of tennis balls you then associate that with peugeot cars, which is the aim of the sponsor advert. I think we should do something really simple but associate it with an everyday object, so when people use it they think of our product. I will talk to sarah about this and then add to this idea if she likes it :)

Music

www.jamendo.com this is a free uncopyrighted music website. We found it quite hard to find the type of upbeat rhythm we wanted on garage band. This website had loads of albums of peoples music, we wanted to put some examples of what we found and would consider using in our advertisments onto our blog, but didnt know how to do this without downloading the whole album, therefore in our next pratical lesson we will ask our peers and then hopefully upload some inspiring songs on here :)

Filming & Editing

After posting the blog of the Prada advert (the one where the character has been mirrored to create emphasis on the advert) we went onto the mac to see if we could do this effect and if so if it would look effective. It is possible to mirror shots, so we decided to go and film a shot of what we would like in our advert and see if it would work. We wouldnt use this effect through the whole advert, just a few shots. However, when we booked a camera out we realised we had no tape so will have to wait to our next practical lesson to do this. We will try and upload what we did onto the blog (if this is possible to do from the mac!?)

Music

We have been on garage band and have found some quite good upbeat tempos (for male advert), but found it hard to find what we wanted for the female advert, so we tried some uncopyrighted music sites but found you had to pay for the songs. We then went onto youtube as a student at our school sings and plays the guitar, and thought we could perhaps use her.



However, the song is still copyrighted so even if she didnt sing, just played the guitar she would have to make a song. This could be quite complicated telling her exactly what we want and her trying to do it. We then thought about looking on peoples myspace music and asking them if we could use their songs. If not we will have to create something on garage band.

Name Of The Product

We went onto www.wordle.net and brainstormed many names for our product:



We have finally decided on a name for our fragrance, Puls Purity(for him) and Puls Pearl (for her) we have chosen this because the alliteration creates a catchy pharse making it more memorable. The use of repeating Puls connects the two products together and the audience will beable to associate them. Pearl is more feminine and portrays the image of beauty and wealth whilst Purity creates the image of freshness.

Female Advert

I just saw this advert and i really like the music, i think it sounds really elegant and feminine, i dont like the idea of using lots of different characters because i think it would be more interesting to just focus on one but this advert has inspired me to think carefully about our location as this mise en scene and setting fits in well to the product.

Tv Sponsorship Advert

We have 2 ancilliary activities to do, one of which has to be an Tv sponsorship advert for a programme (for example Harveys Furniture sponsors Coronation Street and Radox sponsors Friends) I have researched Vauxhall Tigra which sponsers Americas Next Top Model. The catwalk connates the idea of high fashion, which relates to the Tv programme, I think it does this because vauxhall cars aren't related in any way to models so they use the mise en scene to link to the tv programme. We need to decide what programme we will sponser, either something our product could relate to, for example Americas next top model would be good because it creates the image of beauty relating to models in the programme. The music is really upbeat and as soon as you hear it you regonise what advert it is from. I think the music is the most important thing in the sponsership and we need to go on garage band and create some ideas. The text says electronic stability programme ( i don't know if this relates to cars ) but with the women falling over it anchors this to the text. An image of the vauxhall car is then shown with the text "sponsers americas next top model." The vauxhall logo also adds credibility.

To Do List..

We need to:
> Finalise our ideas for the main adverts, Tv sponsership advert and radio advertisment.
> Add storyboard for both the main activity and ancilliary activities.
> We need to be 100% sure on the lighting, music, mise en scene and characters.
> The name of the product needs to be decided and why we have chose this name.
> Upload photos of the location, characters and their costumes.

Tv Sponsorship Advert

Kylie Minogue 'Show time'

I was looking for examples of sponsership adverts and i have found this kylie minogue's 'show time'. I think its really effective because as your watching we see the main character, in this case Kylie, from extreme low angles, making her appear powerful and the fact that she is standing on top of a podium also conotates the idea that she is seen as a goddess. This works as really effective selling point for the viewer of the advert becuase it gives the idea that when wearing this perfume ,you the buyer can create this image.

There is also repeative close ups of the characters face, like we have noticed previously in actual adverts it is important to immediatly identify the target audiance for the product and by using these shots that is what is happening. I think we would definatly need to take this into consideration when creating our sponsership shots as we only have a short amout of time to give the right information. As your can see from this advert it is just 10 seconds long but they have still managed to containt a wide varity of shots, such as long shots, mid shots close ups, and zoom shots, making the advert appear longer than it actually is. The use of the fade in image of the perfum right at the end i think really works as it is the last thing the viewer sees in plants the image in their mind and stays with them, this layered with voice over adds even more emphasis to the name of the product and who its by, again by giving the right information at the right is key, i have seen this used alot in adverts and i think this is somthing we would should use in ours to promanatly show what our product is and who its for.

The music in the advert very is face past and up beat which is reflected by the fast pace editing. This is effective becuase for a short advert it is made as interesting and eye cathing as possible, which is also shown through the use of lighting, the fact that it is so bright and flickering it immediately draws your attention to it which obvioulsy the aim of the advert and with this they have achived that.

The use of bright lights as though she is on a stage ancors to the text 'show time' linking the whole thing together.

Location, Location, Location

Sarah, I think the converted garage idea for the male advert is really good and would work well with our product. We need to decide on a location for the female advert, maybe a really sophisticated bedroom or City like birmingham (if you have seen the next advert I posted a few days ago) Its a good idea to take photos of the location and maybe the characters and costumes we want them to wear?

Also we should start thinking about going onto garage band to start to create music for our main adverts, we want the shots to be fast paced and the music needs to fit into this. Does anyone know of any uncopyrighted music websites? Thanks :)