These adverts are presented with dimmed lighting and very shadowed, we have decided to do the opposite of this as we feel it would be effective to have bright white lighting with the actors in black or grey continuing the contemporary 'sexy' image, this will also make the actors stand out against the back ground.
Another idea we thought could be effective would be to use slow strobe lighting, by using this in various parts of the filming it adds a sense of mystery to the actor as you will only see him in short spurts or just certain parts of him and the perfume at a time. As well as creating and edgy look with this style of lighting it also shows the actor in a secretive light as though there is something myterious and special about him which is something we are trying give our audiance with our perfume...
Here are some shots from the adverts i looked at
MUSIC
After doing research on the style of music used in adverts currently on the TV, we have seen many different styles being used; such as some of the latest music in the charts that have lyrics and are sang by people who link to the product being promoted or a made up sound track the most commonly reflects the editing weather it be fast pace or slow.
As we don’t have the option of using copy write music we are going to be using garage band to create our own sound track.
For the male advert we have decided to create a sound that is upbeat and fast pace becuase after doing research we have found that the male gender is more likely to be drawn to a louder adverted with more momentum to it as it helps to keep there attention to the advert
For the female advert we have decided to contrast with this, we are still keeping a fast pace sound but with the use of smoother beats a lighter sound, as this will make it more ‘Girly’, this reflects who are target audience is therefore we are more likely to draw these kind of people to watch our advert.
Below are two links of the style of music we will be using in our adverts
Girls:
Boys:
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