What is a stereotype? A simplified representation which focuses on certain characteristics of a group and assumes these to be shared across all group members.
How does the media use stereotypes? To communicate complex information about a character, time, period, location as quick as possible.
Tessa Perkins: "Stereotypes usually have an element of truth in them which makes them plausible"
I agree with this statement because to be a "dumb blonde" you need to have a certain elements about you, such as ditzy, blonde, attractive, fun, such as the character from Legally Blonde.
Positive representations are call corrective stereotypes or counter types where the representations are trying to create new ideas about a previously stereotyped group.
Contemporary culture has become more aware of stereotypes and the effects they have, particularly negative ones.
Many media texts have attempted to construct new approaches to old stereotypes.
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