Editing The Female Advert

For the female advert we used similiar shots to the male advert, these including , close up, mid shot, extreme close up and low angle shot. We used these because like when researching for the male perfume adverts we found the same conventional shots are used for female products. They are used frequently throughout the advert because it makes the audience focus on the product and the character.

We had slow music to this advert and editing our shots so they were slowly paced with the music. The advert is based on waking up in the morning and making youself look glamourous and adding the final touch at the end the perfume. Targeted at females we felt it was right to edit it to a slow pace and the women could take it what is happening in the advert and have to watch it all to understand what is being advertised, as th emise en scene contains many female products such as shoes and make up etc. As we edited it to a slow pace, the continutity of the advert had toflows perfectly so this took us a while to cut each shot so that it linked to the next with out it jumping. We also had to change the pace of some of the shots by useing the the speed tool to make some shots as fast as the next so that each shots leads onto the next. This creates the impresion out advert is telling a story making it differs from our male advert which is fast pace editing and random shots of only about 2 seconds throught the advert :)