Radio Advertisment

This is our final script for our radio advertisment, We will be using Minty and Kyle's voice's because we feel they give a flirtacious tone without sounding immature. Our advertisment would be broadcasted on stations such as radio one and leicester sound, because this is what our target audience listens to. This script can create an image through words as you will only be able to hear voices and not see anything. The fact that the words are also layered adds more detail to the advertisment making it more interesting and exicting to listen to.


radio ad

Everything So Far..

Our planning and research for our media is now pretty much complete and we are now ready to start filming. This blog just clarifies our final ideas.

Product: Fragrance. Amo Tu Vida.

> Male Advert:

Audience: We are aiming our product towards young adult men aged, 18-25. The advert has to give a freash edgy look, so they are intrigued by the advert and want to buy the product.

Character: Kyle Gibson. We want him to give the image of class, and we have a few shots of him topless which will inspire the audience to want to be like him. We want the audience to want to have his whole image and know they will only achieve this if they wear our product. The girl will also appear in 2 quick shots, so they can associate both adverts together.

Costumes: We will have him in quite extreme costumes, such as black and white suit, topless shots and wild hair. This contrasts the basic white background he will be shot against.

Location: We are using a converted garage, which will be on a white background. Our mise en scene will include pool table, dice and money.

Music: We are using the track from freeplaymusic.com. Candyflip

Lighting: Dimmed and stobe lights to create a sexy atmosphere. The advert will have the black and white effect throughout.


> Female Advert:

Audience: Similar to our male advert the audience will be ages 18-25 but female.

Character: Arraminta Maloy. Her beauty and elegance will be used to portray this image of our fragrance. We want her personality to connect with the audience so they have a feeling of warmth towards her and inspire to look and be like her. Only being ablt to do this by wearing the perfume. Like the male advert, with an appearence of the other character, Kyle will also be shot in this advert.

Costumes: Minty will be dressed in glamourous outfits, such as prom dresses, sequin shorts and high heels, to really make and impact on the audience watching.

Location: This will be filmed in a luxurious bedroom, Mise en scene containg make up, straighteners, a car and feminine objects sich as flowers and rose petals.

Music: We are using the track from freeplaymusic.com. For Real Life

Lighting: Set in a bedroom, we are hoping to beable to achieve a warm orange glow from the wallpaper and furniture.

> Tv Sponsership Advert:

We will be sponsoring Americas next top model because the programme reflects what our product is, beauty, glamour and wealth.

Audience: People who watch Americas next top model, such as young female adults.

Character: Both Minty and Kyle will be shot together in this advert, a intimate atmosphere will be created.

Costumes: We have chosen to keep their costumes the same as what they wear in their main advert, so the audience can easily associate who they are.

Location: This will be set in modern, neautral decorated room.

Music: We will be using music we have made on garage band.

Lighting: Like the male advert lights will be dimmed to portray a passionate image.

> Radio Advertisment:

We have now uploaded our script ideas for this.
The music we are using the track from freeplaymusic.com. Black & White

Finalising Music Ideas

We have now decided on the music we will be using for our 2 mains adverts and 2 ancillary advertisments. Unfortuntly we cant upload the music onto our blog so have wrote the links. To play the music, just click preview :)

> Male Advert: http://freeplaymusic.com/search/category_search.php?t=v&i=1044 (track 1)




> Female Advert: http://freeplaymusic.com/search/category_search.php?t=v&i=952 (track 1)





> Radio: http://freeplaymusic.com/search/category_search.php?t=v&i=948 (track 3)



> Tv Sponsorship: We have made this on garage band.

Storyboard Tv Sponsorship

We had planned our tv sponsorship, storyboard is shown in blog a few days ago, but after talking about it today we have changed our minds and produced a new storyboard because our idea is now totally different. The idea is that we have really fast shots from many different angles to give the advert lots of detail within a shot space of time. Each shot that you see of the two characters are images of them getting closer together, inbetween these you will see shots of there clothing, the perfum and close ups of thier face. layered writing will be put over the image of the perfume that will fade up to become clearer as you see more shots of it.

Promoting Our Product

After looking through our older posts i have relaised we have not officially stated what our product is and as we now finalising most of our ideas i thought we would need it, so here it is.

Our product is a perfume called 'Amo tu vida' one for him and one for her, the perfume is a not just a beautiful scent but when wearing this perfum you will create an image for self, which is one of style, class and sexyness.

we will be promoting this product through two adverts, one for the male perfume and one for the female perfume. we will also be using a sponsership advert featuring both the male and female, which will sponser the television pragamme americas next top model, this programme is all about the way you look as is our perfume therefore they will link well together. then finally we will be doing a radio advertisment to help promote our product.

Characters

Here are some photos i have taken testing different shots and colour scemes that would be effective to use on our main girl character, Minty, she will be featured in both the adverts and the sponsorship advert. The first image signafies the look and style of what our perfume can give to you, this is the type of look we will go for when doing the female advert, where as the second image is somthing we would use for the sponsership advert depending on what programme we sponser.

The image below is a photo of the male character kyle, this is who will be used to create a male advert and posible be used in the sponsorship advert. He gives the advert class and a sense of edge to it.

Storyboard Tv Sponsorship

This is our completed storyboard for the Tv advertisment. We have taken the idea of the characters lying in a glamourous setting, with pearls dropping, associating this with the product. The characters will be lying on the bed, a high angle shot to show this and then a flash to the perfume with pearls around it (mid shot). The flash back to the bed shot with pearls now falling onto the bed. Flash back to the perfume. The characters then on the bed with the perfume on the bed with the perfume protecting it. A close up will be showed of the perfume. Music will be played throughout. We will upload photos of the setting as soon as possible.

Characters & Location

We have decided our character for the female advert will be Araminta Maloy, and her boyfriend Kyle Gibson will be the character for the male advert. Both will make an appearence in the tv sponsorship advert. The locatin for the male advert will be in a converted garage, which we have chose because it has objects such as disco lights, pool tables and white walls, which will fit into what we want for our male advert. The basic location with an extreme character. Minty Maloy will be filmed in her bedroom, which is very luxurious setting which we want our fragrance to portray. Unfortuntly we have lost the lead to connect the camera we took the photos of the character and setting so this will be posted shortly! :)

Advert Storyboard

In todays lesson we produced our storyboard for our female advert, and now just need to decide on the music we would like to create for it and will then be ready to start filming.

Male Advert

After lots of planning and research we think our male advert is now ready to be filmed. We have many shot ideas ( quite a few of these of shown in the storyboard blog), we know who we want our character to be, we have the location of a converted garage which has many white and black walls - we were inspired by this from the Paco rabanne advert (simple location, extreme characters and shots). We have been on garage band and had a few attempts of making an upbeat rhythm which we will we try to work out a way to upload onto our blog? The name of the fragrance is Amo Tu Vida Para El. This week we will be taking photos of the character and location for the male advert to upload onto our blog. This now means we can concentrate on finalising ideas for the female advert and ancillary tasks. As it stands at the minute Hollie is focusing more on the female advert and Sarah more on the Tv sponsership. We have planned a draft script for our radio advertisment which we will write up soon. Any feeback (postitive and negative!) about our ideas for the male advert would be appreciated thank you :)

Change Of Heart

We did decide on Puls Purity and Puls Pearl for the name of our product but after telling our peers our decision, we decided that purity was a bit feminine for the male product and reminded us a bit of puberty! The name of our product is now Amo Tu Vida (spanish for love your life). This is really effective because the use of a different language makes our product stand out when selling it, especially on the radio advertisement. We came up with the idea to add for him and for her on the end but takes away the origniality of the name, therefore we have reseached how to say this in spanish for him = para él and for her = para ella. Our final name for our product is Amo Tu Vida Para él & Amo Tu Vida Para élla.

At the end of our adverts we will show an image of the perfume layered with the name in this font if avaiable on the mac


We have chose the font because the swirls appeal to a female audience whilst the bold outstanding lines appeal to a more masculine audience. The font also portrays the image of elegance.

Name Of The Product

We went onto www.wordle.net and brainstormed many names for our product:



We have finally decided on a name for our fragrance, Puls Purity(for him) and Puls Pearl (for her) we have chosen this because the alliteration creates a catchy pharse making it more memorable. The use of repeating Puls connects the two products together and the audience will beable to associate them. Pearl is more feminine and portrays the image of beauty and wealth whilst Purity creates the image of freshness.

Advert Storyboard

We are 100% sure on what we want our for him fragrance advert to look like and have produced a storyboard in todays lesson to finalise our ideas. Now we have a good idea for what is planned for this advert we can now focus on planning the for her advert.