On friday we finally completed our practical :)
Female Advert: We used Eve Chesterton, in the setting of a bedroom, Mise en scene included make up, clothes and feminine objects. Music was uploaded onto the film.
Male Advert: We used Jamie Hives & Liam Richards in a coverted garage, mise en scene consisted of poker chips, playing cards, velvet chairs and objects associated with wealth and class. Music was uploaded onto the film.
Sponsorship: We used Araminta Maloy on a white background and had fast paced shots up close ups of her face and then back to a shot of the fragrance and pearls - an object we wanted to be assocaited with our product. Music was uploaded onto the film.
Radioship advert: We used the voice over of Heather Jordan and Connor Stanhope, with quiet music played throughout. The script can be seen in a previous blog.
Showing posts with label Tv Sponsorship. Show all posts
Showing posts with label Tv Sponsorship. Show all posts
Monday, 14 December 2009
Thursday, 10 December 2009
Tv Sponsorship Filming
Knowing how hard it was to get the characters when we needed them, to get 2 characters at the same time would of have been literally impossible and therefore we completely changed our storyboard for the sponsorship so it meant that we didn't have to rely on other people. So to make up for this we paid close attention to detail within the mise en sccene.
We laid out an image that included all the things we have previously mentioned such as pearls, hearts, sequins, and make up. This follows the idea we previously had of associating a certain object, such a perls, with the fragrance. This is shown on a blog we added in which you can see the Toyota car covered in tennis balls consequently linking these to the product.
We began by creating the image by laying out the perls in various patterns including hearts and swiled shapes reflecting the gentle feminine image we wanted to portray. We then went on to go into more detail picking out the smaller images we did this by using small silver hearts surounding the biger hearts. Other things we added to image were make up items, we used the colour pink as our back groud so we followed this theme by putting in pink blushers and lip gloss's again relefing the girly image.
Finally the main focus of the iamges was the perfume that was surounded by all of the smaller details. We then went on to take the shots. These were still images so we took advantage of the detail by take lots of close ups from differnt angles that including the perfume. We tried to do these as low angle shots to create the idea of the perfum bottle being really big, but this didnt look very effective and it made it look to unrealstic and we wanted to give this advert a natural look.
We then went on to take the shots of female actress these were also almost still shots that included closes ups of her eyes opening and closing, her smile and other feature such as her hair.
We laid out an image that included all the things we have previously mentioned such as pearls, hearts, sequins, and make up. This follows the idea we previously had of associating a certain object, such a perls, with the fragrance. This is shown on a blog we added in which you can see the Toyota car covered in tennis balls consequently linking these to the product.
We began by creating the image by laying out the perls in various patterns including hearts and swiled shapes reflecting the gentle feminine image we wanted to portray. We then went on to go into more detail picking out the smaller images we did this by using small silver hearts surounding the biger hearts. Other things we added to image were make up items, we used the colour pink as our back groud so we followed this theme by putting in pink blushers and lip gloss's again relefing the girly image.
Finally the main focus of the iamges was the perfume that was surounded by all of the smaller details. We then went on to take the shots. These were still images so we took advantage of the detail by take lots of close ups from differnt angles that including the perfume. We tried to do these as low angle shots to create the idea of the perfum bottle being really big, but this didnt look very effective and it made it look to unrealstic and we wanted to give this advert a natural look.
We then went on to take the shots of female actress these were also almost still shots that included closes ups of her eyes opening and closing, her smile and other feature such as her hair.
Tuesday, 1 December 2009
Updated Storyboards
After seeing other peoples blogs and how there storyboards were looking we decided ours weren't up to the best standard and re did them :) we also took into account changes we had/knew we would make in filming and added/changed this to our original ones.
Female Storyboard:
Male Storyboard:
Sponsorship Storyboard:
Female Storyboard:
Presentation1
View more presentations from sarahandhollie.
Male Storyboard:
Male S B
View more presentations from sarahandhollie.
Sponsorship Storyboard:
Spo S B
View more presentations from sarahandhollie.
Monday, 12 October 2009
Everything So Far..
Our planning and research for our media is now pretty much complete and we are now ready to start filming. This blog just clarifies our final ideas.
Product: Fragrance. Amo Tu Vida.
> Male Advert:
Audience: We are aiming our product towards young adult men aged, 18-25. The advert has to give a freash edgy look, so they are intrigued by the advert and want to buy the product.
Character: Kyle Gibson. We want him to give the image of class, and we have a few shots of him topless which will inspire the audience to want to be like him. We want the audience to want to have his whole image and know they will only achieve this if they wear our product. The girl will also appear in 2 quick shots, so they can associate both adverts together.
Costumes: We will have him in quite extreme costumes, such as black and white suit, topless shots and wild hair. This contrasts the basic white background he will be shot against.
Location: We are using a converted garage, which will be on a white background. Our mise en scene will include pool table, dice and money.
Music: We are using the track from freeplaymusic.com. Candyflip
Lighting: Dimmed and stobe lights to create a sexy atmosphere. The advert will have the black and white effect throughout.
> Female Advert:
Audience: Similar to our male advert the audience will be ages 18-25 but female.
Character: Arraminta Maloy. Her beauty and elegance will be used to portray this image of our fragrance. We want her personality to connect with the audience so they have a feeling of warmth towards her and inspire to look and be like her. Only being ablt to do this by wearing the perfume. Like the male advert, with an appearence of the other character, Kyle will also be shot in this advert.
Costumes: Minty will be dressed in glamourous outfits, such as prom dresses, sequin shorts and high heels, to really make and impact on the audience watching.
Location: This will be filmed in a luxurious bedroom, Mise en scene containg make up, straighteners, a car and feminine objects sich as flowers and rose petals.
Music: We are using the track from freeplaymusic.com. For Real Life
Lighting: Set in a bedroom, we are hoping to beable to achieve a warm orange glow from the wallpaper and furniture.
> Tv Sponsership Advert:
We will be sponsoring Americas next top model because the programme reflects what our product is, beauty, glamour and wealth.
Audience: People who watch Americas next top model, such as young female adults.
Character: Both Minty and Kyle will be shot together in this advert, a intimate atmosphere will be created.
Costumes: We have chosen to keep their costumes the same as what they wear in their main advert, so the audience can easily associate who they are.
Location: This will be set in modern, neautral decorated room.
Music: We will be using music we have made on garage band.
Lighting: Like the male advert lights will be dimmed to portray a passionate image.
> Radio Advertisment:
We have now uploaded our script ideas for this.
The music we are using the track from freeplaymusic.com. Black & White
Product: Fragrance. Amo Tu Vida.
> Male Advert:
Audience: We are aiming our product towards young adult men aged, 18-25. The advert has to give a freash edgy look, so they are intrigued by the advert and want to buy the product.
Character: Kyle Gibson. We want him to give the image of class, and we have a few shots of him topless which will inspire the audience to want to be like him. We want the audience to want to have his whole image and know they will only achieve this if they wear our product. The girl will also appear in 2 quick shots, so they can associate both adverts together.
Costumes: We will have him in quite extreme costumes, such as black and white suit, topless shots and wild hair. This contrasts the basic white background he will be shot against.
Location: We are using a converted garage, which will be on a white background. Our mise en scene will include pool table, dice and money.
Music: We are using the track from freeplaymusic.com. Candyflip
Lighting: Dimmed and stobe lights to create a sexy atmosphere. The advert will have the black and white effect throughout.
> Female Advert:
Audience: Similar to our male advert the audience will be ages 18-25 but female.
Character: Arraminta Maloy. Her beauty and elegance will be used to portray this image of our fragrance. We want her personality to connect with the audience so they have a feeling of warmth towards her and inspire to look and be like her. Only being ablt to do this by wearing the perfume. Like the male advert, with an appearence of the other character, Kyle will also be shot in this advert.
Costumes: Minty will be dressed in glamourous outfits, such as prom dresses, sequin shorts and high heels, to really make and impact on the audience watching.
Location: This will be filmed in a luxurious bedroom, Mise en scene containg make up, straighteners, a car and feminine objects sich as flowers and rose petals.
Music: We are using the track from freeplaymusic.com. For Real Life
Lighting: Set in a bedroom, we are hoping to beable to achieve a warm orange glow from the wallpaper and furniture.
> Tv Sponsership Advert:
We will be sponsoring Americas next top model because the programme reflects what our product is, beauty, glamour and wealth.
Audience: People who watch Americas next top model, such as young female adults.
Character: Both Minty and Kyle will be shot together in this advert, a intimate atmosphere will be created.
Costumes: We have chosen to keep their costumes the same as what they wear in their main advert, so the audience can easily associate who they are.
Location: This will be set in modern, neautral decorated room.
Music: We will be using music we have made on garage band.
Lighting: Like the male advert lights will be dimmed to portray a passionate image.
> Radio Advertisment:
We have now uploaded our script ideas for this.
The music we are using the track from freeplaymusic.com. Black & White
Thursday, 8 October 2009
Storyboard Tv Sponsorship
We had planned our tv sponsorship, storyboard is shown in blog a few days ago, but after talking about it today we have changed our minds and produced a new storyboard because our idea is now totally different. The idea is that we have really fast shots from many different angles to give the advert lots of detail within a shot space of time. Each shot that you see of the two characters are images of them getting closer together, inbetween these you will see shots of there clothing, the perfum and close ups of thier face. layered writing will be put over the image of the perfume that will fade up to become clearer as you see more shots of it.
Wednesday, 7 October 2009
Storyboard Tv Sponsorship
This is our completed storyboard for the Tv advertisment. We have taken the idea of the characters lying in a glamourous setting, with pearls dropping, associating this with the product. The characters will be lying on the bed, a high angle shot to show this and then a flash to the perfume with pearls around it (mid shot). The flash back to the bed shot with pearls now falling onto the bed. Flash back to the perfume. The characters then on the bed with the perfume on the bed with the perfume protecting it. A close up will be showed of the perfume. Music will be played throughout. We will upload photos of the setting as soon as possible.
Monday, 5 October 2009
Tv Sponsorship Advert
After showing Sarah the blog I posted the other day, analysing the Sponsorship adverts we went onto the apple mac and found that we are unable to do the 2 shots into one clip effect (jean paul advert) :( However, Sarah liked the peugeot advert with the tennis balls being associated and we had an idea to maybe assocaite our fragrance with pearls, we could perhaps have the 2 characters from our main adverts lying together in a sophisicated setting (perhaps a bed or sofa) such as these images below. The characters could be lying on the furniture together, with the fragrance on a cushion in the middle of them, as if they are protecting it, with pearls dropping from above. Just an idea sarah let me know your thoughts? Seems pretty simple but will hopefully look effective like the peugeot advert?
Thursday, 1 October 2009
Tv Sponsorship Advert
This isnt a sponsorship advert but has inspired us for our tv sponsorship advert, i dont know if we can use the spilt screen effect on the mac?! help on this please. The split screen links in with the other shot, like the female hand on the male and i think this looks so good. It would have the male and female characters in, so would appeal to both sexes if they watched the programme. However, we need to find out first if we are able to split the screen effect. If so we will persue this idea for our sponsership advert.
Although this has nothing to do with our product we could perhaps sponsor a programme such as "katie and peter" because it is about celebrities, which creates the image of wealth and glamour which is what we want our product to portray. I think sponsoring a programme like this is actually a really effective idea and will fit in well to the criteria of the product.
I came across this sponsor advert, and although it is really simple to be firing tennis balls at a car, i think it is so effective and really makes you remember the product. If you think of tennis balls you then associate that with peugeot cars, which is the aim of the sponsor advert. I think we should do something really simple but associate it with an everyday object, so when people use it they think of our product. I will talk to sarah about this and then add to this idea if she likes it :)
Although this has nothing to do with our product we could perhaps sponsor a programme such as "katie and peter" because it is about celebrities, which creates the image of wealth and glamour which is what we want our product to portray. I think sponsoring a programme like this is actually a really effective idea and will fit in well to the criteria of the product.
I came across this sponsor advert, and although it is really simple to be firing tennis balls at a car, i think it is so effective and really makes you remember the product. If you think of tennis balls you then associate that with peugeot cars, which is the aim of the sponsor advert. I think we should do something really simple but associate it with an everyday object, so when people use it they think of our product. I will talk to sarah about this and then add to this idea if she likes it :)
Monday, 21 September 2009
Tv Sponsorship Advert
We have 2 ancilliary activities to do, one of which has to be an Tv sponsorship advert for a programme (for example Harveys Furniture sponsors Coronation Street and Radox sponsors Friends) I have researched Vauxhall Tigra which sponsers Americas Next Top Model. The catwalk connates the idea of high fashion, which relates to the Tv programme, I think it does this because vauxhall cars aren't related in any way to models so they use the mise en scene to link to the tv programme. We need to decide what programme we will sponser, either something our product could relate to, for example Americas next top model would be good because it creates the image of beauty relating to models in the programme. The music is really upbeat and as soon as you hear it you regonise what advert it is from. I think the music is the most important thing in the sponsership and we need to go on garage band and create some ideas. The text says electronic stability programme ( i don't know if this relates to cars ) but with the women falling over it anchors this to the text. An image of the vauxhall car is then shown with the text "sponsers americas next top model." The vauxhall logo also adds credibility.
Tv Sponsorship Advert
Kylie Minogue 'Show time'
I was looking for examples of sponsership adverts and i have found this kylie minogue's 'show time'. I think its really effective because as your watching we see the main character, in this case Kylie, from extreme low angles, making her appear powerful and the fact that she is standing on top of a podium also conotates the idea that she is seen as a goddess. This works as really effective selling point for the viewer of the advert becuase it gives the idea that when wearing this perfume ,you the buyer can create this image.
There is also repeative close ups of the characters face, like we have noticed previously in actual adverts it is important to immediatly identify the target audiance for the product and by using these shots that is what is happening. I think we would definatly need to take this into consideration when creating our sponsership shots as we only have a short amout of time to give the right information. As your can see from this advert it is just 10 seconds long but they have still managed to containt a wide varity of shots, such as long shots, mid shots close ups, and zoom shots, making the advert appear longer than it actually is. The use of the fade in image of the perfum right at the end i think really works as it is the last thing the viewer sees in plants the image in their mind and stays with them, this layered with voice over adds even more emphasis to the name of the product and who its by, again by giving the right information at the right is key, i have seen this used alot in adverts and i think this is somthing we would should use in ours to promanatly show what our product is and who its for.
The music in the advert very is face past and up beat which is reflected by the fast pace editing. This is effective becuase for a short advert it is made as interesting and eye cathing as possible, which is also shown through the use of lighting, the fact that it is so bright and flickering it immediately draws your attention to it which obvioulsy the aim of the advert and with this they have achived that.
The use of bright lights as though she is on a stage ancors to the text 'show time' linking the whole thing together.
I was looking for examples of sponsership adverts and i have found this kylie minogue's 'show time'. I think its really effective because as your watching we see the main character, in this case Kylie, from extreme low angles, making her appear powerful and the fact that she is standing on top of a podium also conotates the idea that she is seen as a goddess. This works as really effective selling point for the viewer of the advert becuase it gives the idea that when wearing this perfume ,you the buyer can create this image.
There is also repeative close ups of the characters face, like we have noticed previously in actual adverts it is important to immediatly identify the target audiance for the product and by using these shots that is what is happening. I think we would definatly need to take this into consideration when creating our sponsership shots as we only have a short amout of time to give the right information. As your can see from this advert it is just 10 seconds long but they have still managed to containt a wide varity of shots, such as long shots, mid shots close ups, and zoom shots, making the advert appear longer than it actually is. The use of the fade in image of the perfum right at the end i think really works as it is the last thing the viewer sees in plants the image in their mind and stays with them, this layered with voice over adds even more emphasis to the name of the product and who its by, again by giving the right information at the right is key, i have seen this used alot in adverts and i think this is somthing we would should use in ours to promanatly show what our product is and who its for.
The music in the advert very is face past and up beat which is reflected by the fast pace editing. This is effective becuase for a short advert it is made as interesting and eye cathing as possible, which is also shown through the use of lighting, the fact that it is so bright and flickering it immediately draws your attention to it which obvioulsy the aim of the advert and with this they have achived that.
The use of bright lights as though she is on a stage ancors to the text 'show time' linking the whole thing together.
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