Editing The Male Advert

We used many shots when filming the male advert, these including high angle shot, close up, mid shot, low angle shot. We used these because when researching perfume adverts these were used so we stuck to conventions. They are used frequently throughout the advert because it makes the audience focus on the product and the character.

When it came to editing this piece it was a long process as on our story we had alot of short snapy clips, but in some ways it was easier than the female advert because there was not as much continuity involved...

We began by refering to our story bord and dragging each clip into order acording to that so that every would be easy to put together once we had cropped all of the clips. We also added text to break the clips up a bit such as " DARE TO PLAY"

Working things out...
Reverse Shots:
When we had the idea of reversing the shots we realised that this was somthing we had not done before so we had to experiment. We worked out that to reverse shot we had to copy the shot we wanted to reverse, then right click and selcet reverse shot, simple :) we used this twice on our advert; firstly on the low angle shot of the cards being thrown towards the camera, then again on the shot where the poker chips are dropped into the frame.

We wanted to create the fast paced edit effect like on the paco rabanne advert and to achieve this we had really upbeat music which we then fitted our shots into. The shots are literally a two seconds each and the varied shots and angles on the camera we used made our advert look effective and ended up just how we planned :)