Everything So Far..

Our planning and research for our media is now pretty much complete and we are now ready to start filming. This blog just clarifies our final ideas.

Product: Fragrance. Amo Tu Vida.

> Male Advert:

Audience: We are aiming our product towards young adult men aged, 18-25. The advert has to give a freash edgy look, so they are intrigued by the advert and want to buy the product.

Character: Kyle Gibson. We want him to give the image of class, and we have a few shots of him topless which will inspire the audience to want to be like him. We want the audience to want to have his whole image and know they will only achieve this if they wear our product. The girl will also appear in 2 quick shots, so they can associate both adverts together.

Costumes: We will have him in quite extreme costumes, such as black and white suit, topless shots and wild hair. This contrasts the basic white background he will be shot against.

Location: We are using a converted garage, which will be on a white background. Our mise en scene will include pool table, dice and money.

Music: We are using the track from freeplaymusic.com. Candyflip

Lighting: Dimmed and stobe lights to create a sexy atmosphere. The advert will have the black and white effect throughout.


> Female Advert:

Audience: Similar to our male advert the audience will be ages 18-25 but female.

Character: Arraminta Maloy. Her beauty and elegance will be used to portray this image of our fragrance. We want her personality to connect with the audience so they have a feeling of warmth towards her and inspire to look and be like her. Only being ablt to do this by wearing the perfume. Like the male advert, with an appearence of the other character, Kyle will also be shot in this advert.

Costumes: Minty will be dressed in glamourous outfits, such as prom dresses, sequin shorts and high heels, to really make and impact on the audience watching.

Location: This will be filmed in a luxurious bedroom, Mise en scene containg make up, straighteners, a car and feminine objects sich as flowers and rose petals.

Music: We are using the track from freeplaymusic.com. For Real Life

Lighting: Set in a bedroom, we are hoping to beable to achieve a warm orange glow from the wallpaper and furniture.

> Tv Sponsership Advert:

We will be sponsoring Americas next top model because the programme reflects what our product is, beauty, glamour and wealth.

Audience: People who watch Americas next top model, such as young female adults.

Character: Both Minty and Kyle will be shot together in this advert, a intimate atmosphere will be created.

Costumes: We have chosen to keep their costumes the same as what they wear in their main advert, so the audience can easily associate who they are.

Location: This will be set in modern, neautral decorated room.

Music: We will be using music we have made on garage band.

Lighting: Like the male advert lights will be dimmed to portray a passionate image.

> Radio Advertisment:

We have now uploaded our script ideas for this.
The music we are using the track from freeplaymusic.com. Black & White

Lighting and Music

After finding inspiration in the more contemporary adverts such as 'Pacco roban 1 million' and 'Pacco Roban black XS', we decided to continue with this modern edgy look through the lighting and sound.

These adverts are presented with dimmed lighting and very shadowed, we have decided to do the opposite of this as we feel it would be effective to have bright white lighting with the actors in black or grey continuing the contemporary 'sexy' image, this will also make the actors stand out against the back ground.

Another idea we thought could be effective would be to use slow strobe lighting, by using this in various parts of the filming it adds a sense of mystery to the actor as you will only see him in short spurts or just certain parts of him and the perfume at a time. As well as creating and edgy look with this style of lighting it also shows the actor in a secretive light as though there is something myterious and special about him which is something we are trying give our audiance with our perfume...

Here are some shots from the adverts i looked at

MUSIC

After doing research on the style of music used in adverts currently on the TV, we have seen many different styles being used; such as some of the latest music in the charts that have lyrics and are sang by people who link to the product being promoted or a made up sound track the most commonly reflects the editing weather it be fast pace or slow.

As we don’t have the option of using copy write music we are going to be using garage band to create our own sound track.

For the male advert we have decided to create a sound that is upbeat and fast pace becuase after doing research we have found that the male gender is more likely to be drawn to a louder adverted with more momentum to it as it helps to keep there attention to the advert
For the female advert we have decided to contrast with this, we are still keeping a fast pace sound but with the use of smoother beats a lighter sound, as this will make it more ‘Girly’, this reflects who are target audience is therefore we are more likely to draw these kind of people to watch our advert.

Below are two links of the style of music we will be using in our adverts

Girls:

Boys: