Pre Production:
> Storyboards are complete, updated ones have been uploaded.
> Need to arrange a time this week when we are both free for a few hours to just crack on with filming.
Post Production:
> We have started to edit our female advert on iMovie, but need to add music to it.
> We then need to film and upload footage and edit this, thinking about it logically the deadline is in 2 weeks and we wont have enough time to edit in just lessons, so we need to edit in our own time - eg break and lunch.
Distribution:
> I don't know how to, but have seen on other peoples blogs that they have uploaded their practical to youtube and blogged it. I need to know how to do this so I can show improvments we make to it.
So.. We have nearly finished the female advert, just need to add music, we have recorded the radio advertisment, just need to upload it. The male advert and sponsership still need to be filmed, unfortuntly Sarah has pantomine rehearsals after school every day and is off time table so we really need to get our skates on this week!
Monday, 30 November 2009
Tuesday, 24 November 2009
Stereotypes
What is a stereotype? A simplified representation which focuses on certain characteristics of a group and assumes these to be shared across all group members.
How does the media use stereotypes? To communicate complex information about a character, time, period, location as quick as possible.
Tessa Perkins: "Stereotypes usually have an element of truth in them which makes them plausible"
I agree with this statement because to be a "dumb blonde" you need to have a certain elements about you, such as ditzy, blonde, attractive, fun, such as the character from Legally Blonde.
Positive representations are call corrective stereotypes or counter types where the representations are trying to create new ideas about a previously stereotyped group.
Contemporary culture has become more aware of stereotypes and the effects they have, particularly negative ones.
Many media texts have attempted to construct new approaches to old stereotypes.
How does the media use stereotypes? To communicate complex information about a character, time, period, location as quick as possible.
Tessa Perkins: "Stereotypes usually have an element of truth in them which makes them plausible"
I agree with this statement because to be a "dumb blonde" you need to have a certain elements about you, such as ditzy, blonde, attractive, fun, such as the character from Legally Blonde.
Positive representations are call corrective stereotypes or counter types where the representations are trying to create new ideas about a previously stereotyped group.
Contemporary culture has become more aware of stereotypes and the effects they have, particularly negative ones.
Many media texts have attempted to construct new approaches to old stereotypes.
Friday, 20 November 2009
The Male Gaze
The Male Gaze was a theory proposed by Laura Mulvey in the 1970s. It refers to how an audience will look at images of people within a media text.
It can be described as feminist, reference to the voyeuristic way in which men look at women.
Johnathan Scroeder 1998 - " To gaze implies more than to look at, it signifies psychological realtionship of power, in which the gazer is superior to the object of gaze."
This theory could be criticized for failure to take into account for female spectators, and only focuses on hetrosexual people, not homosexual.
The Male Gaze could fit into our advert because our adverts are aimed to be seductive to make the audience want to buy it, men could watch the female advert and buy the product hoping their wife will wear the fragrance and look like the character, or may watch the male advert and inspire to be like him. Vice versa for the female watching the advert.
It can be described as feminist, reference to the voyeuristic way in which men look at women.
Johnathan Scroeder 1998 - " To gaze implies more than to look at, it signifies psychological realtionship of power, in which the gazer is superior to the object of gaze."
This theory could be criticized for failure to take into account for female spectators, and only focuses on hetrosexual people, not homosexual.
The Male Gaze could fit into our advert because our adverts are aimed to be seductive to make the audience want to buy it, men could watch the female advert and buy the product hoping their wife will wear the fragrance and look like the character, or may watch the male advert and inspire to be like him. Vice versa for the female watching the advert.
Monday, 16 November 2009
So Far..
We are always keeping on top of our blogs, and after the long process of all the planning and research finally began to film! We filmed the female advert, although had a big problem that Minty was unable to film the day we planned, and we decided we had to crack on so changed our character, Eve Chesterton is now the model for the female fragrance advert. We then started to edit the shots we had of Eve but still have a fair bit to do. Our next practical lesson we are hoping to film the male advert and radio advertisment :)
Is Memento A Postmodern Film?
Memento, to an extent could be described as a postmodern media text. Lennie has to create and keep re creating his identity. Lennie makes himself up everyday to the person he wants to believe he is. He maintains a system of notes, photographs, and tattoos to record information about himself and others, which is in actual fact just creating his identity.
Memento
Memento is a 2000 psychological thriller film written and directed by Christopher Nolan.Leonard was a former insurance fraud investigator searching for the man he believed raped and killed his wife. Leonard has short term memory loss, which he developed as a result of the severe head trauma during the attack on his wife. To cope with his condition, he maintains a system of notes, photographs, and tattoos to record information about himself and others, including his wife's killer. He is aided in his investigation by Teddy and Natalie neither of whom he can trust.
The story is told in a non linear narrative, the story is told in two narratives, one in colour, the other in black and white. The black and white sections are told in chronological order, showing Leonard on the phone in a motel room. Leonard's investigation is shown in the color sequences that are in reverse chronological order. By reversing the order, the audience are unaware of the previous events, just like Leonard.
At the end of the film the two narratives merge into one sequence that begins as black and white and fades into color. The audience then come to realise that although Lennies wife was raped, she survived the attack and Lennie had already killed the man that raped her a year ago with the help of teddy. Lennie's wife had diabetes and he in actual fact killed her by overdosing her on insulin, due to his condition of short term memory loss. Lennie tells this sotry through a made up character (Sammie) who the audience finally realise is actually Sammie. Teddy wanted to help Lennie get his revenge on the rapist of his wife so allowed Lennie to kill him, but Lennie then forgot he had killed him and still searches for him not knowing he is already dead. Teddy allows him to still look for the rapist, so Lennie actually kills other people such as drug dealers.
The story is told in a non linear narrative, the story is told in two narratives, one in colour, the other in black and white. The black and white sections are told in chronological order, showing Leonard on the phone in a motel room. Leonard's investigation is shown in the color sequences that are in reverse chronological order. By reversing the order, the audience are unaware of the previous events, just like Leonard.
At the end of the film the two narratives merge into one sequence that begins as black and white and fades into color. The audience then come to realise that although Lennies wife was raped, she survived the attack and Lennie had already killed the man that raped her a year ago with the help of teddy. Lennie's wife had diabetes and he in actual fact killed her by overdosing her on insulin, due to his condition of short term memory loss. Lennie tells this sotry through a made up character (Sammie) who the audience finally realise is actually Sammie. Teddy wanted to help Lennie get his revenge on the rapist of his wife so allowed Lennie to kill him, but Lennie then forgot he had killed him and still searches for him not knowing he is already dead. Teddy allows him to still look for the rapist, so Lennie actually kills other people such as drug dealers.
Sunday, 15 November 2009
Solving The Problem..
Because we can not use the some of shots from our last filming sesion we have planed to complete this on monday 16th and we will also take this opportunity to do some practice shots of the sponsership advert.
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