Advert Storyboard

In todays lesson we produced our storyboard for our female advert, and now just need to decide on the music we would like to create for it and will then be ready to start filming.

Male Advert

After lots of planning and research we think our male advert is now ready to be filmed. We have many shot ideas ( quite a few of these of shown in the storyboard blog), we know who we want our character to be, we have the location of a converted garage which has many white and black walls - we were inspired by this from the Paco rabanne advert (simple location, extreme characters and shots). We have been on garage band and had a few attempts of making an upbeat rhythm which we will we try to work out a way to upload onto our blog? The name of the fragrance is Amo Tu Vida Para El. This week we will be taking photos of the character and location for the male advert to upload onto our blog. This now means we can concentrate on finalising ideas for the female advert and ancillary tasks. As it stands at the minute Hollie is focusing more on the female advert and Sarah more on the Tv sponsership. We have planned a draft script for our radio advertisment which we will write up soon. Any feeback (postitive and negative!) about our ideas for the male advert would be appreciated thank you :)

Change Of Heart

We did decide on Puls Purity and Puls Pearl for the name of our product but after telling our peers our decision, we decided that purity was a bit feminine for the male product and reminded us a bit of puberty! The name of our product is now Amo Tu Vida (spanish for love your life). This is really effective because the use of a different language makes our product stand out when selling it, especially on the radio advertisement. We came up with the idea to add for him and for her on the end but takes away the origniality of the name, therefore we have reseached how to say this in spanish for him = para él and for her = para ella. Our final name for our product is Amo Tu Vida Para él & Amo Tu Vida Para élla.

At the end of our adverts we will show an image of the perfume layered with the name in this font if avaiable on the mac


We have chose the font because the swirls appeal to a female audience whilst the bold outstanding lines appeal to a more masculine audience. The font also portrays the image of elegance.

Name Of The Product

We went onto www.wordle.net and brainstormed many names for our product:



We have finally decided on a name for our fragrance, Puls Purity(for him) and Puls Pearl (for her) we have chosen this because the alliteration creates a catchy pharse making it more memorable. The use of repeating Puls connects the two products together and the audience will beable to associate them. Pearl is more feminine and portrays the image of beauty and wealth whilst Purity creates the image of freshness.

Female Advert

I just saw this advert and i really like the music, i think it sounds really elegant and feminine, i dont like the idea of using lots of different characters because i think it would be more interesting to just focus on one but this advert has inspired me to think carefully about our location as this mise en scene and setting fits in well to the product.

Tv Sponsorship Advert

We have 2 ancilliary activities to do, one of which has to be an Tv sponsorship advert for a programme (for example Harveys Furniture sponsors Coronation Street and Radox sponsors Friends) I have researched Vauxhall Tigra which sponsers Americas Next Top Model. The catwalk connates the idea of high fashion, which relates to the Tv programme, I think it does this because vauxhall cars aren't related in any way to models so they use the mise en scene to link to the tv programme. We need to decide what programme we will sponser, either something our product could relate to, for example Americas next top model would be good because it creates the image of beauty relating to models in the programme. The music is really upbeat and as soon as you hear it you regonise what advert it is from. I think the music is the most important thing in the sponsership and we need to go on garage band and create some ideas. The text says electronic stability programme ( i don't know if this relates to cars ) but with the women falling over it anchors this to the text. An image of the vauxhall car is then shown with the text "sponsers americas next top model." The vauxhall logo also adds credibility.

Unique Selling Point

A common trend in all of our planning so far is the point we make of; if you wear our perfume you create a certain image for yourself, therefore I think we should use this as our unique selling point. To express this through our product i think that we should explain it in our slogan or our name. For example a slogan that does this is the one for Loral hair dye because it is 'live colour XXL' which is creating a metaphor saying that this hair dye brings your hair to life. This has also given me inspiration for our script for the radio advertisment. I think it should be told like a story of how the guy wins the girl.