Tv Sponsorship Advert

This isnt a sponsorship advert but has inspired us for our tv sponsorship advert, i dont know if we can use the spilt screen effect on the mac?! help on this please. The split screen links in with the other shot, like the female hand on the male and i think this looks so good. It would have the male and female characters in, so would appeal to both sexes if they watched the programme. However, we need to find out first if we are able to split the screen effect. If so we will persue this idea for our sponsership advert.



Although this has nothing to do with our product we could perhaps sponsor a programme such as "katie and peter" because it is about celebrities, which creates the image of wealth and glamour which is what we want our product to portray. I think sponsoring a programme like this is actually a really effective idea and will fit in well to the criteria of the product.


I came across this sponsor advert, and although it is really simple to be firing tennis balls at a car, i think it is so effective and really makes you remember the product. If you think of tennis balls you then associate that with peugeot cars, which is the aim of the sponsor advert. I think we should do something really simple but associate it with an everyday object, so when people use it they think of our product. I will talk to sarah about this and then add to this idea if she likes it :)

Audience

in mrs hammonds lesson yesterday we did theory on who are target audiance is, although i have already done a short power point on this im going to look at it more in depth in this blog

firstly we learnt about the different social catogries in todays population;
Ca profesional, high earning people
Cb Middle managment, bank managers
Cc Jounier managment, shop manager
Cc2 skilled manual people, carpenter
Cd semi skilled or un skilled, cleaner
Ce unemployed, students

we found it hard to narrow down what social catorgry we are trying to appeal to as our product is somthing that apeals to alot of people. But we decided that the people we want to appeal to most are Ce to Cc this is because these people will be able to afford our product and will be looking for somthing that looks like a designer product with out the price tag where as Cb and Ca would be more likely to buy desinger labled procuct with the higher price tag.

this also links into the other things we learnt about what particualr group of the population our target audiance is from for example gardeners, students ECT. we decided that are main targert audiance are students are graduates going into the world of work who are on a budget but still want to take care of their apperance.

We also learnt about the demographic and geographic profile of our audiance, this dicibes where your target market is likely to be from and what there life style is like, we found to hard to say specifically where are audiance is from but we came up with a discription of there lifestyle;

they will be students or people who are leaving university or college ready to get a job or develope there qualifications, they would be people who take pride in there appearance, they would also be people who would like to be able to afford designer products be cant and therefore going for a product like mine and hollie's which gives the image of designer but is far cheaper.

all of these things helped us to finalise our ideas of the mise en scene for our advert, sponsership advert and radio advertisment. we will take all these things into consideration when creating our final setting, deciding on our final camera angles and music ideas :)

Music

www.jamendo.com this is a free uncopyrighted music website. We found it quite hard to find the type of upbeat rhythm we wanted on garage band. This website had loads of albums of peoples music, we wanted to put some examples of what we found and would consider using in our advertisments onto our blog, but didnt know how to do this without downloading the whole album, therefore in our next pratical lesson we will ask our peers and then hopefully upload some inspiring songs on here :)

Filming & Editing

After posting the blog of the Prada advert (the one where the character has been mirrored to create emphasis on the advert) we went onto the mac to see if we could do this effect and if so if it would look effective. It is possible to mirror shots, so we decided to go and film a shot of what we would like in our advert and see if it would work. We wouldnt use this effect through the whole advert, just a few shots. However, when we booked a camera out we realised we had no tape so will have to wait to our next practical lesson to do this. We will try and upload what we did onto the blog (if this is possible to do from the mac!?)

Characters & Location

We have decided our character for the female advert will be Araminta Maloy, and her boyfriend Kyle Gibson will be the character for the male advert. Both will make an appearence in the tv sponsorship advert. The locatin for the male advert will be in a converted garage, which we have chose because it has objects such as disco lights, pool tables and white walls, which will fit into what we want for our male advert. The basic location with an extreme character. Minty Maloy will be filmed in her bedroom, which is very luxurious setting which we want our fragrance to portray. Unfortuntly we have lost the lead to connect the camera we took the photos of the character and setting so this will be posted shortly! :)

Music

We have been on garage band and have found some quite good upbeat tempos (for male advert), but found it hard to find what we wanted for the female advert, so we tried some uncopyrighted music sites but found you had to pay for the songs. We then went onto youtube as a student at our school sings and plays the guitar, and thought we could perhaps use her.



However, the song is still copyrighted so even if she didnt sing, just played the guitar she would have to make a song. This could be quite complicated telling her exactly what we want and her trying to do it. We then thought about looking on peoples myspace music and asking them if we could use their songs. If not we will have to create something on garage band.

Progress So Far..

Main Adverts:
>We now have completed storyboards.
>We know the characters and location and costumes.
>We know what music we want for the male advert but need to decide on the female advert. This week we should start to create music on garage band.
>We still need to upload photos of our characters and location and explain why we have used this.
>We finally have a name for our product.

Tv Sponsership Advert:
>We are need to decide what programme to sponsor.
>We are using the both the characters in the main adverts for this.
>We need to storyboad ideas.
>Need to decide on music.

Radio Advertisment:
>We havent focused on this much yet and need to write up our draft script of the dialogue.
>Will we have a man or woman speaking on the advert?!